“We Bridge”, the inaugural 3-day cultural expo and 2-day music festival that celebrates Asian entertainment and culture, will be held in Las Vegas on April 21-23 at the Mandalay Bay Convention Center and Michelon ULTRA Arena at Mandalay Bay Resort and Casino. A number of K-Pop artists are announced to be gracing the event. ENHYPEN will be headling one night of the music festival , and artists like Kang Daniel, VIVIZ, DREAMCATCHER, CIX, ONEUS, fromis_9, and BE’O will be performing live on the “We Bridge” stage.
Don’t miss some of your favorite #Kpop artists who will be performing at the Michelob ULTRA Arena 🎶 #WeBridge
Full lineup to be announced soon!
Purchase tickets: https://t.co/9xhUMDB6HC pic.twitter.com/p4N0RcWSCJ
— We Bridge Music Festival & Expo (@WeBridgeExpo) February 1, 2023
“We Bridge” is organized by the Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International, the group that brought BTS to Allegiant Stadium for the four sold-out nights of their “Permission To Dance On Stage” in Las Vegas. “We Bridge” aims to incorporate the Asian pop culture, which has spread its influence and impact music, film, art, and fashion, in one event that celebrates Asian artists and the culture that has made their identity. The music festival and expo will be a multi-sensory, live event that will immerse the attendees into an carefully curated world which serves as bridge to the present and future of Asian music, media, art, and fashion.
Another treat for fans is the GRAMMY Museum, which will have its own stage in the said 3 days, consisting of special performances and Q&A panels with the music festival acts. GRAMMY Museum will be open to all attendees. Hi-Touch event witth the artist is also prepared after each panel – a benefit for tickets holders of specific tiers. “We Bridge” also has partnered with culture curators and creators who will be showcasing some of Asia and Asian America’s prime visual artists and their masterpieces.
I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world… With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-Pop at the forefront of “We Bridge’s” music showcase this year, as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.
Alex Kang, CEO of Infinite Prospects Entertainment
K-Pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS’ incredible sold-out concerts. The “We Bridge” event gives us another opportunity to partner with Alex Kang and his team to deliver multi-cultural experiences of music, media, art and fashion to the destination.
Chris Baldizan, MGM Resorts’ Executive Vice President of Entertainment
The GRAMMY Museum is thrilled to partner with “We Bridge” on its inaugural festival… Our Mission includes paying tribute to our collective musical heritage, while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres. We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the “We Bridge” stage.
Michael Sticka, President/CEO of the GRAMMY Museum
More information regarding additional lineup, ticket sales, and other details about the program will be released soon. Check out the social channels of “We Bridge” (Twitter and Instagram), and website to keep up with their updates.
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