After the exciting release of Sam Kim’s new single called Smile (Prod. By R3HAB) earlier this month, its highly anticipated music video was released 28th January 2022 – depicted in a futuristic metaverse reality.
Over the last two years, there’s been massive shifts in society that’s caused people to question the direction their current world is headed. With cultural and technological growth accelerating at a faster rate, it paints a picture of a possible cyberpunk-like dystopia future with less human connection and more isolation.
It was this idea of the future unknown that inspired Unbound Entertainment Group and Records to create a video of the metaverse – a place of escapism. A place to escape to distant nostalgic memories, outer space, and a reality that is different than the present one where problems lie.
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To seek a meaningful life and human connection while being trapped in the “dark void” of the present is more important now than ever before. It’s an experience that many are going through together globally, and it’s causing them to consider its impact on their own lives.
Because of this, the Unbound Entertainment Group and Records aimed to illustrate a reality from all corners of the world where a life of connection and happiness despite a dystopia future is possible. By traveling into such a world, it makes the impossible seem possible – one that can bring a smile to those that live inside it.
Sam Kim is a Korean American singer-songwriter, producer, and guitarist with a long history of success after becoming a runner-up of the talent show K-pop Star 3.
R3hab is a Moroccan Dutch DJ and record producer with a successful musical career, ranking as number 12 top 100 DJs in 2018.
Unbound Entertainment Group and Records is an independent record label and an entertainment company that’s committed to the value of cross-cultural arts and music.
