THEBLACKLABEL And CP Group Joint-Venture, THEBLACKSEA Holds Successful Audition To Launch Global Artist-Led Lifestyle Brand

THEBLACKSEA, a joint-venture between THEBLACKLABEL and Charoen Pokphand Group (CP), a prominent conglomerate in Thailand, recently conducted a successful audition as its initial step towards establishing itself as a global brand focused on artist-led lifestyle. CP Group, Thailand’s largest private company and the world’s leading producer of shrimp and agricultural products, operates various businesses, including retail and telecom, across Southeast Asia. THEBLACKLABEL, home to renowned artists such as BIGBANG’s TaeYang, Jeon SoMi, LØREN, Zion.T, and Park BoGum, is a creative agency founded by Teddy Park, known for his role as Creative Director behind global stars like BIGBANG, 2NE1, and BLACKPINK. The aim of THEBLACKSEA is to expand beyond traditional entertainment ventures and captivate audiences worldwide through artist-driven lifestyle experiences.

As a crucial step in realizing this ambitious vision, THEBLACKSEA and CP hosted the inaugural “THEBLACKLABEL Thailand Audition,” which commenced last April 18th. From the initial online announcement to the THEBLACKBOX Pop-Up Studio at Siam Center, the audition received an overwhelmingly positive response from individuals throughout the nation.

Notably, the audition was graced by members of THEBLACKLABEL’s production team, including 24, the primary beat-maker behind BLACKPINK’s most successful songs, and Danny Chung, the lyricist renowned for crafting rap verses for BLACKPINK’s Jennie and Lisa. Together, 24 and Danny Chung, representing THEBLACKSEA, interacted with thousands of aspiring individuals aspiring to become the next global star from Thailand while showcasing hits like ‘Pink Venom’, ‘Shut Down’, and ‘How You Like That’.

We are thrilled to partner with THEBLACKLABEL, a leading global music label and creative agency, to support Thai talents and showcase the rich cultural heritage of Thailand to the world. Together, we aim to create a global platform where Thai and SEA culture can shine and where the world can experience the creativity of Thailand.
Mr. Birathon Kasemsri Na Ayudhya, CP Group Chief Content Strategy, Investment, and Partnership Officer

📷 บรรยากาศวันออดิชันของ #THEBLACKLABELTheFirstThailandAudition เมื่ออาทิตย์ที่ผ่านมา เพื่อให้ผู้สมัครได้แสดงความสามารถต่อหน้าโปรดิวเซอร์ทั้ง Danny Chung และ 24 จาก #THEBLACKLABEL ที่บินตรงมาจากเกาหลีใต้เพื่องานนี้โดยเฉพาะ!#CP #ต่อยอดคนไทยไปไกลโกลบอล pic.twitter.com/C8kCi0xHc3

— THEBLACKSEA (@theblacksea_tbs) June 18, 2023

Harnessing the enthusiasm surrounding the audition, THEBLACKLABEL was delighted with the outcomes of the offline screening held in Bangkok on June 10th. What made this evaluation unique was the presence of esteemed producers from THEBLACKLABEL, personally conducting the screening and bringing their extensive experience and expertise from overseas to identify exceptional talent.

THEBLACKLABEL’s First Thailand Audition serves as a testament to THEBLACKSEA’s commitment to discovering and nurturing exceptional talents in Thailand. By bridging the gap between local talents and global recognition, THEBLACKSEA aims to create a thriving platform for artists to shine on an international stage
Danny Chung, THEBLACKLABEL Lyricist, and THEBLACKLABEL Head of Talent Business

THEBLACKSEA’s journey towards becoming a globally recognized artist-led lifestyle brand has just begun, and the company invites artists, partners, and fans to join them on this extraordinary endeavor. Through their dedication to fostering creativity, embracing cultural diversity, and promoting artistic expression, they will shape the future of entertainment and lifestyle.