SunMi And Stray Kids Join Spotify Island’s K-Pop Experience On Roblox

Spotify, the world’s most popular audio streaming subscription service, has a podcast series, “Spotify For The Record”, where they take listeners behind the scenes on breaking news, product launches and business updates at Spotify. In the most recent episode of the series, they announced partnership with Roblox for Spotify Island and its first-ever K-Pop themed experience on the island, K-Park, which pays homage to all things K-Pop. You can listen to the full episode here.

K-Park features special merchandise collaborations with K-Pop sensations SunMi and Stray Kids.

So we’re working very closely with SunMi and Stray Kids, who are part of the K-Park experience. So SunMi is actually a female solo artist. She was recently featured in our EQUAL Spotify Singles series and we’re also excited to work with Stray Kids, you know, we’ve been close to them since their debut and we’ve worked with them to create exclusive virtual merchandise that truly reflects who they are as artists. And those are on sale within Spotify Island. Since collectibles are such a big thing for K-Pop fans, these virtual merchandise are things that they can actually purchase. And, you know, I’ve tried out the game myself. I’ve actually got in my avatar the Gashina Dance from SunMi, which is an iconic move from her hit single. So if you’re a fan, you would know it and you’re avatars dancing to it. It’s pretty cool. There’s also a chance to meet the artist avatars, and there will be experiences like meet and greets and moments where the fans will get opportunities to get these signs merchandise as well.
Spotify’s Head of Music-Asia, Kossy Ng