K-pop representative SEVENTEEN is transforming Los Angeles (LA) with their theme, offering fans an unforgettable experience. On November 6, Pledis Entertainment and HYBE America announced that ‘SEVENTEEN The City LA’ will decorate downtown LA and major landmarks with SEVENTEEN’s theme. This event marks the final stop of SEVENTEEN’s U.S. tour, ‘SEVENTEEN WORLD TOUR IN US,’ in LA.
HYBE’s ‘The City’ project is a concert play park providing extended experiences for fans by holding various events throughout the city before and after the artists’ concerts. Notably, this project debuts in LA, the hub of global pop music.
The event, held from November 7 to 11, will feature a variety of attractions and treats, including an LA Landmark Lighting Show, fan events, a pop-up store, and an F&B collaboration program. The lighting show at the Santa Monica Pier Pacific Wheel is a special event for SEVENTEEN and their fandom, CARAT, illuminating the area with SEVENTEEN and CARAT logos on the evening of the 8th.
The LA City Council plans to award SEVENTEEN a certificate of appreciation for their contributions to arts, culture, and the community. SEVENTEEN’s LA-born member Joshua will visit City Hall that day to receive the certificate and deliver a commemorative speech. He plans to strengthen the bond with fans by discussing the special connection between LA and SEVENTEEN.
A pop-up store featuring special merchandise commemorating SEVENTEEN’s LA tour will open, and eight famous F&B brands in LA’s Koreatown will offer culinary experiences infused with SEVENTEEN’s theme. Additionally, promotional videos announcing ‘SEVENTEEN The City’ will be displayed on the electronic billboards at JW Marriott Hotel at LA Live and SoKA LA.
A Pledis representative stated, “The SEVENTEEN The City project, which began in Japan in 2022, has expanded to the U.S. in just over two years. We will continue to offer diverse artist IP experiences to fans in various regions.”
SEVENTEEN will conclude their U.S. tour with performances in LA on November 9 and 10, followed by a dome tour in four Japanese cities in November and December, and an Asia tour next year. Meanwhile, SEVENTEEN’s 12th mini-album ‘SPILL THE FEELS’ ranked 41st on the Billboard 200, maintaining a spot in the top 50 for two consecutive weeks. Future global activities are highly anticipated.
