The group NewJeans, which has been gaining attention in the K-pop industry, has entered a new phase due to contract issues with their agency, ADOR. On November 13, according to the music industry, all members of NewJeans sent a certification of contents to ADOR using their real names, demanding a correction of alleged breaches of their exclusive contract.
NewJeans has expressed a strong stance, requiring ADOR to “rectify all significant breaches of the exclusive contract within 14 days from the date of receiving this letter.” They have taken issue with an internal document from HYBE, urging responsible management actions regarding the phrase “it would suffice to ditch NewJeans and start anew.” This phrase was also confirmed in HYBE’s music industry report disclosed during a recent national audit.
However, the specific demands of NewJeans remain shrouded in secrecy, and ADOR has not yet provided a statement, saying in an interview with Xports News that they “have not yet received the certification of contents.”
This situation has drawn significant attention from fans regarding how the relationship between NewJeans and ADOR will unfold. The future actions of NewJeans are being closely watched for their potential impact on the K-pop industry. New developments are expected to emerge based on how the situation progresses.
