K-pop group NewJeans has once again set a major record. As of November 13, the performance music video for NewJeans’ debut title track ‘Hype Boy’ has surpassed 200 million views on YouTube, proving the group’s immense popularity among fans and the general public.
According to NewJeans’ agency ADOR, ‘Hype Boy’ has become NewJeans’ third music video to achieve the 200 million view milestone. The refreshing and sophisticated sound of this track, which beautifully blends moombahton and electro-pop, has captivated fans worldwide. The performance version, which utilizes the long take technique to maximize the members’ charm, initially garnered attention for achieving 100 million views in the shortest time. The song has been widely loved for its choreography and dance challenges, even spawning the meme “NewJeans’ Hype Boy,” establishing itself as a cultural phenomenon.
With this achievement, NewJeans joins the 200 million view club with ‘Hype Boy’, the performance version of ‘OMG’, and ‘Super Shy’, while the music videos for ‘Ditto’ and ‘CooKie’ have each recorded 100 million views. This solidifies NewJeans’ firm standing in the global K-pop market immediately after their debut.
Meanwhile, tensions have surfaced between NewJeans, former ADOR CEO Min HeeJin, and HYBE, affecting the relationship between NewJeans and their agency ADOR. It has been revealed that NewJeans sent a warning document threatening contract termination if significant breaches of the exclusive contract are not rectified. This has heightened interest in NewJeans’ future activities.
Anticipation is growing for how NewJeans’ future will unfold and what other records they will set. As fans and the public focus their attention, there is keen interest in what new stories NewJeans will continue to write.
