LØREN, the Korean alternative rock artist, has signed with the renowned record label 88rising. Along with annnoucement of the record deal, LØREN also revealed that he will release his debut EP, titled “Put Up a Fight”, on March 24 with 88rising and THEBLACKLABEL. Prior to its release, LØREN will be performing in the United States for the first time at “SXSW” and “Head in the Clouds New York”.
LØREN’s highly anticipated album, “Put Up a Fight,” follows the release of three popular singles in 2021, which collectively amassed over 14 million views in less than a year. The artist gained recognition for writing songs for BLACKPINK, as well as appearing in one of their music videos, which helped him amass a significant following on Instagram, totaling 1.2 million fans. LØREN’s musical talent and unique fashion sense have also earned him cover features in prestigious publications such as Vogue Hong Kong, DAZED Korea, i-D, and most recently, Female Magazine, where he became their first male cover star. Additionally, LØREN has been selected as a model for Saint Laurent campaigns, cementing his status as a rising star in Korean entertainment.
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LØREN’s latest EP, “Put Up A Fight,” is a fusion of pop-punk and indie-rock, featuring the artist’s distinctive blend of grungy Korean and English vocals. The EP sees LØREN explore a more vulnerable side, with his songwriting skills on full display as he tackles sensitive topics such as mental illness and isolation.
I’ve been looking forward to “Put Up A Fight”‘s release for a while now, and I’m thrilled to join forces with 88rising through the process. I’m a huge fan of their work, and I’m very happy to take part in their vision. It feels surreal to have “SXSW”, album release, and HITC New York ahead of me. To say I’m excited would be an understatement—I absolutely cannot wait for what’s to come.
LØREN
LØREN is set to perform live at two major events in the US: “SXSW” and “Head in the Clouds”. The artist will be joining Balming Tiger on March 15 at the Tiger Den showcase, which is the first all-Asian music festival of SXSW. Attendees can RSVP for the showcase. Later on May 21, LØREN will be heading to New York to participate in 88rising’s “Head in the Clouds”, an annual music festival hosted by the label.
You can pre-save “Put Up A Fight” here.
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