South Korea’s rising idol group, Loossemble, is gathering attention with their ingenious collaboration with Elite school uniforms and Emart24. This project, particularly aimed at capturing the interest of the Zalpha generation (late teens to early twenties), was revealed through Emart24’s official YouTube channel. In the video, Loossemble members can be seen wearing Elite school uniforms and holding kimbap sold by Emart24. The video was produced using ‘Proto hologram’ technology, offering a new visual experience different from traditional photo videos.
Loossemble’s collaboration goes beyond simple advertising, integrating the familiar image of school uniforms with the everyday item of kimbap to create new cultural content. This experimental attempt is seen as a testament to how the K-Pop industry is leading new trends by merging various cultural elements beyond just music.
Following this collaboration, Loossemble is exploring broader activities and is scheduled to release their new mini-album ‘One of a Kind’ on the 15th. The album is anticipated to showcase a new side of Loossemble different from their previous musical styles.
The unique collaboration between Loossemble, Emart24, and Elite school uniforms is expected to draw significant interest not only from existing K-Pop fans but also from a wider audience. Many are looking forward to what new cultural trends this creative endeavor will lead and what musical transformations Loossemble’s new album will reveal.
