Today, IPX is excited to announce that the highly anticipated limited edition ‘Dr. Martens X BT21’ collection is now officially available worldwide.
Limited Edition ‘Dr. Martens X BT21’ Collection
Marking the first collaboration between Dr. Martens and BT21 – IPX’s globally acclaimed character IP – the collection is recognized as a collision of two iconic brands, much beloved by Millennials and Gen Z around the world, within the fashion and character IP industries respectively.
The collection consists designs of BT21 characters on Dr. Martens’ most iconic 1460 8-eye boot, 1461 3-eye shoe, 2976 Chelsea boot, and a matching Box Backpack. The carefree doodle-style illustrations of BT21 characters – KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA and COOKY, add fun and unique charms to Dr. Martens’ classics, making them extra special. The collection features graffiti-like sketches of BT21 that are “scratched” on the boots, conveying the image of a blank canvas on which BT21 will leave marks one by one along its journey and adventures to become a UNIVERSTAR.
IPX has previously collaborated with numerous global fashion brands of street fashion scene such as Converse and Neighborhood, and Dr. Martens collaboration will be another statement addition to the list.
Limited Edition ‘Dr. Martens X BT21’ Collection
The ‘Dr. Martens X BT21’ collection is now available worldwide at drmartens.com and select stores. For more information on BT21, please visit @bt21_official.
