Lee MinHo Is The Newest Brand Ambassador Of The Philippines’ Property Developer SMDC

SM Development Corporation (SMDC), a prominent property developer, is set to release its latest marketing campaign featuring popular Korean actor Lee MinHo as its celebrity endorser.

I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home.
Lee MinHo

The actor further added that he is grateful to be able to influence people who are seeking to find their own homes.

 

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With his notable roles in the Korean television dramas such as “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” Lee MinHo has gained immense popularity worldwide, including the Philippines, where he has become a household name.

According to the 2022 Overseas Hallyu Report, a global survey conducted by the Ministry of Culture, Sports and Tourism of the Republic of Korea, and the Korean Foundation for International Culture Exchange (KOFICE) in 18 countries, Lee MinHo has been voted as the most popular actor. The actor topped the list for five consecutive years since 2018, solidifying his position as a prominent figure in Korea. He has received multiple awards for his exceptional acting skills since 2009, and is recognized as one of the most influential global style icons with the largest social media following among Korean actors.

We are certainly excited to be working with Mr. Lee MinHo for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.
Aye Luna, SMDC Vice President for Marketing

With this endorsement deal, Filipinos will get to see Lee MinHo on SMDC’s advertisements.

Filipino MINOZ! Are you excited to see more of Lee MinHo? Let us know through the comment section!