HYBE’s leading girl group, LE SSERAFIM, has set new records in the music industry with their third mini-album ‘EASY.’ They successfully concluded three weeks of active promotions through SBS’s ‘Inkigayo’ on the 10th, exerting significant influence both domestically and internationally. Notably, they solidified their position in the global music market with overwhelming achievements not only on the US Billboard charts but also in Korea and Japan.
‘EASY’ is an album that expresses the anxieties and concerns of LE SSERAFIM, with its title track based on the trap genre showcasing an evolved form of their intense musical style. This musical transformation has received a great response from the public, achieving remarkable sales of over 1 million copies just 9 days after its release.
Moreover, ‘EASY’ entered the US Billboard ‘Hot 100’ chart at 99th place, marking LE SSERAFIM’s first entry into the ‘Hot 100’ chart. This is a significant achievement as the fourth K-pop girl group to have their name on both of the main US Billboard charts, following BLACKPINK, TWICE, and NewJeans.
LE SSERAFIM’s successful journey continued in Korea and Japan. ‘EASY’ topped domestic music sites and won first place on numerous music programs, achieving a ‘7-crown.’ In Japan, it exceeded a cumulative shipment of 100,000 copies, receiving a ‘Gold’ certification, and became the second Korean album to achieve such a feat.
LE SSERAFIM is now participating in the largest music festival in the US, the ‘Coachella Valley Music and Arts Festival,’ becoming the second K-pop girl group to enter this festival following BLACKPINK. This stage, shared with world-renowned artists, will be an excellent opportunity for LE SSERAFIM to leave a strong impression on global fans once again.
LE SSERAFIM’s appearance at Coachella goes beyond a mere performance; it serves as an important indicator of the position K-pop girl groups have reached in the global music industry. There is growing anticipation for the kind of performance LE SSERAFIM will present at the festival to captivate fans worldwide.
