2nd week of March

šŸ‡°šŸ‡· Mirror, Mirror On The Wall, Who's The Fairest Voice Of Them All? It's Suzy! šŸ‘øšŸ»

Newsletter By Kpopmap

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Welcome to your one-stop destination for all K-Trends, Weekly Trends Newsletter by KpopmapšŸŒŸ

Laure šŸŒ¼Spring is here! Well, at least the start of itā€”but donā€™t be surprised if it still snows, even with temperatures reaching 17Ā°C. New cafĆ© menus are out, and everyone is talking about the upcoming cherry blossoms or their plans for spring and its festivals. But as you may know, with hwanjeolgi (ķ™˜ģ ˆźø°) ā€” the change of seasons ā€” comes a wave of illnesses and skin troubles, so stores have been selling lots of vitamins lately.

But do you know the biggest sign that spring has arrived? Fashion is no longerā€¦ all black! In Seoul, people are shedding their black puffer jackets and embracing brighter spring colors. Weā€™re still waiting for a bit of green or some flowers to truly mark the change, but in any case, spring seems to have officially begun, and new trends are already emerging.

Curious about Koreaā€™s hottest trends? Make sure to read our newsletter for the latest updates on Koreaā€™s spring trends!

PHOTO OF THE WEEK

Picture by Kpopmap at Bucheon

šŸ“ Kpopmap Newsletter brings you the news worth paying attention to in the whole K-World selected by Kpopmapā€™s editors. Get to know all the trends from last week that you donā€™t want to miss directly from Korea (Seoul, Jeju, and everywhere we travel to).

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K-Pop

šŸŽ¶ Fresh Faces Of K-Pop At Seoul Spring Festa

Sharmaine šŸŒøThe hype just got another level higher! Seoul Spring Festa has released its second lineup, featuring the hottest new K-Pop faces! Say hello to KickFlip, Hearts2Hearts, NouerA, and KiiiKiiiā€”K-Pop groups who debuted early this year. And the teen game-changer NEXZ, who created a buzz at their debut last year, will be performing too! The second ticket sale starts on March 31, so don't hesitate. The show is on April 30 at Seoul World Cup Stadium. It's always great to witness tomorrow's stars, and who knows? You might be watching the emergence of the next worldwide sensation.

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K-Drama & K-Movie & K-Variety

šŸŽ¬ Bitter Tangerines: An Ode To Unspoken Dreams

Mansata šŸ§šā€œWhen Life Gives You Tangerinesā€, a Netflix hit, centers on a pathetic couple (IU as AeSun and Park BoGum as GwangSik), both beaten down by lifeā€™s hardships. The drama portrays their struggle with societal pressures, failure, and the constant feeling of being stuck. Rather than chasing dreams, they seem trapped in a cycle of giving up, sacrificing their hopes for the next generation. Itā€™s a tribute to parentsā€™ quiet suffering, filled with antihero protagonists who are painfully relatable. Sweet yet heartbreaking, tangerines have never tasted so bitter.

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šŸŽ¤ DAY6 Is Having The Time Of Our Lifeā€”Encore Concert Set For May!

Sharmaine šŸŒøFollowing their record-breaking sold-out concert at Gocheok Sky Dome, DAY6 is keeping the celebration going! According to reports, the band will hold a concert at KSPO Dome in the third week of May. Despite its smaller size, KSPO Dome holds immense significance in the K-Pop industry. Many legendary groups have performed here, so it is a stage with a lot of history. From becoming history-makers at Gocheok Sky Dome as the first Korean band to have a solo concert there to taking another iconic stage, DAY6 keeps showing us why they're one to watch. The band is currently wrapping up their domestic concert tour this month and will continue in Oceania, North America, Japan, and Indonesia.

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šŸ“± The Popularity Of ā€œUndercover High Schoolā€ Helps Seo KangJoon Reach A New Social Media Milestone

Dyllan šŸ¼ā€œUndercover High Schoolā€ is proving to be one of the hottest dramas at the moment. And because of this, the entire cast has been receiving a significant amount of attention, This has helped one of the main leads, Seo KangJun, reach a new social media milestone! He now stands at 4 million Instagram followers and counting. Seo KangJoon has been captivating millions in a crucial comeback role and viewers seeing him in the drama has led them to click on that follow button to keep up with any and all updates from the actor. Are you following Seo KangJoon and ā€œUndercover High Schoolā€ too?

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šŸ‘øšŸ» Mirror, Mirror On The Wall, Who's The Fairest Voice Of Them All? It's Suzy!

Sharmaine šŸŒøSuzy was chosen to sing the Korean version of "Waiting On A Wish," the OST of Disney's Snow White remake. Dressed in a white puff-sleeve dress and the signature red cape, she embodies the magic of Snow White perfectly. The full song and music video will drop in the coming weeks, just in time for the film's Korean big-screen debut on March 19. The collaboration forms part of Disney's tradition of featuring K-Pop talent as part of its localized soundtracks. With Suzy's spellbinding singing, this Snow White is sure to be a fairytale dream come true!

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Picture by Kpopmap at traditional tea cafe

K-Beauty

šŸ« Mellow Strawberry, Amazon Berry, Ripened Peach, Joyful Persimmon, & No, You Canā€™t Eat It

Laure šŸŒ¼The makeup brand represented by ZEROBASEONE has released its spring/summer line. Fruity Glass Tint Milk, Nude Blur Tint, and Single Cube Eyeshadow by Colorgram are now available. The names of their colors make you hungry and give off bright spring vibes. Are you more Apricot Dew, Merry Peach, Oolong Lychee, Smiling Pear, or Milk Tea? And more.

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šŸ’„ A New Makeup Trend Starts To Spread Across The K-Pop Industry

Dyllan šŸ¼ K-Beauty and K-Pop go hand in hand. Weā€™ve all seen our favorite idols try the latest makeup trends, further accentuating their flawless skin. Just like the hangover makeup craze that has become the norm, the nose-tip blush technique is starting to rise. This newest trend emphasizes adding a soft touch of color to the tip of the nose. Weā€™ve seen both male and female idols adopt this new trend, and the list only seems to grow larger by the day. With nose-tip blush gaining traction, it seems inevitable until the entire K-Pop community, fans and idols included, tries this makeup trend.

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K-Fashion

šŸ§ Itā€™s Giving Classy And Demure

Dyllan šŸ¼The term demure took over the internet in 2024 due to a viral video and became part of everyoneā€™s vocabulary since. The popularity around the word hasnā€™t faded one bit as we see the ā€œdemure lookā€ become a key fashion trend in 2025. It emphasizes relaxed and flowing pieces that also include minimalist details to complete the outfit. So if you want to look subtly chic and sophisticated, the ā€œdemure lookā€ is the way to go!

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K-Travel

šŸ’® Tangerines Donā€™t Grow Without Hard Work!

Mansata šŸ§š ā€œWhen Life Gives You Tangerinesā€ immerses you in Jejuā€™s vibrant seasons, culture, and dialect. Portraying the Haenyeos, the island's female divers, the drama beautifully captures their authentic lives through relatable characters. Every moment feels breathtaking, yet it highlights the simplicity of Jejuā€™s daily life. The title, ķ­ģ‹¹ ģ†ģ•˜ģˆ˜ė‹¤, meaning ā€œYouā€™ve worked hardā€ in Jeju dialect, offers a glimpse into how the Korean language expresses love and recognition. Itā€™s a charming little masterpiece that will make you eager to visit Jeju and experience its unique dialect!

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šŸļø Land Ahoy! Next Stop Isudo!

Dyllan šŸ¼Forget the usual Korea travel itinerary of Seoul, Busan, or Jeju because a new location has been recognized! Small island of Isudo has become renowned for its ā€œone-night, three-mealā€ experience. This has helped the island stave off the fear of becoming uninhabited, as it now welcomes around 1,000 visitors every weekend. What started off as a special for just one guesthouse spread across the island and is now offered by 16 in total. As the menu changes with the season, tourists are inclined to make multiple visits to try the many delicacies Isudo has to offer. Would you want to try the ā€œone-night, three-mealā€ experience?

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Picture by Kpopmap at Dongdaemun

K-Food

šŸæ Popcorn Craze With Food Seems Unstoppable!

Laure šŸŒ¼Did you know that at Compose Coffee (one of the most popular budget-friendly coffee brands), they are selling drinks paired with popcorn? It's part of their current menu. Well, it seems like the trend isnā€™t stopping there! Among the new food releases is Bungeo-ssamanco Caramel Popcorn Flavor. Bungeo-ssamanco is known for its original flavor, as well as chocolate, walnut, and choux cream flavors. But now, there's a new variety with sweet and savory popcorn coated in caramel. Would you like to try it?

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šŸŸ Brussels Fries Taking Over French Fries? (Feat. Baseball)

Laure šŸŒ¼As you may know, eating while watching a baseball game is an important part of Korean culture. One of the trendy new foods to enjoy is Brussels Fries. In fact, it has already been a few months since the Brussels Fries franchise started selling its fries topped with delicious ingredients in popular spots around Seoulā€”and beyond. The brand went viral on social media at the end of last year and has been gaining fans ever since. Brussels Fries are quickly growing in popularity in Korea!

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šŸŠ Feel Like You're In Jeju With This New Hallabong CafĆ© Menu

Laure šŸŒ¼Weā€™ve been talking about strawberries for the past few months, and theyā€™re still going strong, but letā€™s shine a spotlight on another fruit. Have you heard of Hallabong? Itā€™s a seedless mandarin orange native to Jeju Island, with its peak season from December to March. Paikā€™s Coffee (yes, from the famous chef Paik JongWon) has introduced a new menu featuring Hallabong, including Jeju Hallabong Tea, Jeju Hallabong Ade, and Jeju Hallabong Yogurt Smoothie.

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K-Society

šŸ’’ From Being Called By Your Name To ā€˜Just Momā€™

Mansata šŸ§š In South Korea, attitudes toward marriage are shifting, especially among women. While 50.3% of men still view it positively, only 24% of women feel the same. With limited support for working mothers, many choose to focus on their careers. Beyond love and partnership, marriage can also bring societal expectations, sometimes reshaping a womanā€™s identity, where she may be recognized more as a wife or mother than as an individual. For some, this is a fulfilling role; for others, it raises questions about balance and personal identity even for men, which is why mariage no longer a top priority.

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šŸ‘µ 87 Years Old And Rocking School Uniforms!

Mansata šŸ§šTwo grandmas, at the respectable age of 87, are starting university for the first time! Born in 1938, theyā€™ve lived it all. From Japanese colonization, the Korean War, dictatorships, to the time of rebuilding. Life took them down the family path after high school instead of the academic one, and while they couldn't continue their studies back then, they sure are making up for it now. This year, they proudly wear their school jackets and remind everyone that lifeā€™s tough, but just keep going. This journey isn't easy, still donā€™t give up on your dreams, youā€™ve got time.

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šŸ’¤ Catch A Nap In Movie Theater For Less Than A Dollar!

Sharmaine šŸŒøWanna pause on work or study for a power nap? You canā€”at a movie theater! Megabox Gangnam, which recently reopened after renovation, is providing you with the ultimate lunch break getaway: a cozy reclining seat for only 1,000 won (approximately 0.69 USD). No sound, no interruptionsā€”just you, a dark cinema, and the perfect snooze. The special event takes place from the 17th to the 21st of March, from 11:30 AM until 1:30 PM, at Megabox Gangnam Tower 4. All you need to pay for is a cup of coffee to experience the most dreamy lunch break possible.

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Intern Diaries From SK

Theresa šŸ‘»Spring is finally making its way to Seoul, but with the changing seasons comes the time when everyone seems to get sick. The mix of warmer days and chilly nights makes it easy to catch a cold, so I've been trying to take it easy. Still, I made a trip to Kondae (Konkuk University area), a lively spot with plenty of restaurants, shops, and cafĆ©s. I wandered around the busy streets, grabbed a coffee, and just enjoyed the atmosphere. After that, I headed to the Han River for a bike ride, enjoying the fresh air and the first hints of spring. Even with the lingering winter chill, it felt great to be outside.

Hopefully, the weather evens out soonā€”until then, staying warm and avoiding the seasonal cold is the priority!

Picture by Kpopmap at Insadong

Q&A Corner

ā” Question: Is WATCHA Being Taken Over by BL, Anime, and C-Dramas?

šŸ’¬Youā€™re probably familiar with TVING and Wavve, the leading Korean OTT platforms, but WATCHA has carved out its own niche, especially with its diverse selection of movies and international content. A quick look at WATCHAā€™s current top-ranking content reveals a strong presence of BL/GL dramas, Japanese anime, and Chinese dramas. The platformā€™s exclusive BL drama, ā€œSecret Relationshipsā€, is sitting at #1, while anime, BL films, and international dramas dominate the rest of the top spots. 1ļøāƒ£ "Secret Relationships" (BL Drama, WATCHA Exclusive), 2ļøāƒ£ "Haikyu!! The Dumpster Battle" (Anime), 3ļøāƒ£ "The Time of Fever" (BL Movie), 4ļøāƒ£ "Solo Leveling" (Anime), 5ļøāƒ£ "Friendly Rivalry" (GL Drama), 6ļøāƒ£ "Mr. Mikami's Classroom" (Japanese Drama), and 7ļøāƒ£ "Blossom" (C-Drama). Other trending titles on WATCHA include:Anime: ā€œThe Yuzuki Family's Four Sonsā€, ā€œCampfire Cooking in Another World with My Absurd Skillā€, C-Drama: ā€œCao Xuanxuan's Love Journeyā€, ā€œFangs of Fortuneā€, J-Drama: ā€œMondai Bukkenā€, K-Drama: ā€œA History of Losersā€, and Western Film: ā€œ12 Angry Menā€. With such a lineup, itā€™s clear that WATCHA users are leaning heavily into BL, anime, and C-Dramas.

ā” Question: As a longtime K-Pop fan, how have artist comebacks evolved?

šŸ’¬In the second-gen and third-gen days, comebacks used to be simpleā€”one album version, and there was time to pick seats at the concert (me at BLACKPINK's first concert). Now, it's full-on with multiple album versions, sell-out pop-up stores within two seconds, and insane merch drops. G-Dragon's puzzle album concept? Insane! Don't even begin to discuss the ticket battle for JENNIE's pop-up store, Rubify. The album is also not yet available in music stores. For now, you can only buy it in the pop-up. The bright side is that there are so many more means of showing love and interacting with your favorites. This simply means that we need to work even harder to capture all these fangirling moments!

ā” Question: What are top Korean cities to visit in the spring?

šŸ’¬Spring is just on the horizon, with its official start date being March 20th. And with spring comes cherry blossom season, one of the busiest yet most beautiful times for a traveler to visit Korea.

Certain cities across the country are deemed perfect for cherry blossom viewing, and it seems thereā€™s data to show which ones are at the top of everyoneā€™s itinerary! Jeju City and Seogwipo, two cities on Jeju Island, have claimed first and second place respectively. And perhaps to no oneā€™s surprise, they are followed by Seoul and Busan at third and fourth. Goyang followed in fifth, which initially surprised many. But considering it has become a hot spot for numerous events and performances, the cityā€™s standing made all the more sense. The only trouble now is choosing one of these places to visit during the spring and cherry blossom season!

QUIZ OF THE WEEK šŸ’—

QUIZ: Which SEVENTEEN Song Represents Your Love Story With Your Bias?

We tell you which SEVENTEEN song represents your love story, take the quiz.

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