4th week of February

šŸ‡°šŸ‡· Adorable And Edible - Pocket-sized Cakes In The Palm Of Your Hand šŸŽ‚

Newsletter By Kpopmap

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Welcome to your one-stop destination for all K-Trends, Weekly Trends Newsletter by KpopmapšŸŒŸ

Dyllan šŸ¼ March has just begun which can only mean one thing: spring is coming soon! Although technically, Ipchun marked the beginning of spring in Korea, it felt anything but springlike with citizens continuing to wear multiple layers of clothing to fight off the cold.

Locals and travelers are excited for the upcoming spring, especially since cherry blossom forecasts signal an earlier bloom than previous years. With all the goodies being produced to celebrate the season, everyone is lining up to get their hands on the latest treats and sales stores have to offer. And as if to match springā€™s sentiment of new beginnings, new trends have been popping up everywhere. From cherry blossom designs to bite-sized cakes and a recent craze in peanut butter, the trends are growing hotter than ever, along with the weather.

Curious about this seasonā€™s hottest trends? Make sure to read our newsletter for the latest updates on Koreaā€™s spring trends!

PHOTO OF THE WEEK

Picture by Kpopmap at Bukchon Hanok Village

šŸ“ Kpopmap Newsletter brings you the news worth paying attention to in the whole K-World selected by Kpopmapā€™s editors. Get to know all the trends from last week that you donā€™t want to miss directly from Korea (Seoul, Jeju, and everywhere we travel to).

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K-Pop

šŸ‘ BTSā€™s JiMinā€™s ā€œWhoā€ Dominates Spotifyā€™s H2 2024 K-Pop Charts

J šŸæIn the second half of 2024, BTS member JiMin's "Who" and BLACKPINK's Rose's "APT." claimed the top two spots on Spotifyā€™s Global Impact List for K-Pop, ranking as the most-streamed tracks worldwide from July to December. BLACKPINKā€™s Jennie followed in third place with "Mantra," while Stray Kidsā€™ "Chk Chk Boom" and JiMinā€™s "Be Mine" rounded out the top five. The list underscored BTSā€™s global influence with ten entries, alongside notable performances from BLACKPINK, Stray Kids, aespa, KISS OF LIFE, and ENHYPEN. Additionally, emerging artists like BABYMONSTER and newcomer MEOVV made their mark, signaling fresh talent in the K-Pop scene.

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šŸŽ¬ aespaā€™s Karina Shines In G-Dragonā€™s ā€˜TOO BADā€™

Joseph šŸ¶aespaā€™s Karina is making waves with her special appearance in G-Dragonā€™s music video for ā€˜TOO BAD,ā€™ the lead single from his upcoming album ā€œĆœbermenschā€. Released on Feb. 25, the teaser has already racked up 530,000 views, capturing global attention. The teaser is vibrant and stylish, with G-Dragonā€™s bold presence and Karinaā€™s mysterious yet dazzling charm stealing the spotlight. Fans are now diving into the full music video and looking forward to his upcoming world tour, kicking off in Korea on March 29-30!

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K-Drama & K-Movie & K-Variety

šŸ“ŗ The K-Drama Episode Model Shifts, Welcoming Fewer Episodes

Dyllan šŸ¼K-Dramas have moved from 20+ episode formats to 16, a trend that has become the norm for decades. But as times have changed and consumer preferences have transformed, we find ourselves welcoming a new era with production companies choosing episode models of 12 or less. This results in K-Dramas having faster pacing and more dynamic storytelling. Although series with 12 or less episodes have now become the majority, it doesnā€™t come without its fair share in challenges. Production companies and broadcasting stations face hurdles in revenue, the danger of the plot falling flat on its face, as well as the amount of dramas needed to replace those that have ended. Which episode model do you prefer?

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šŸ« ā€œUndercover High Schoolā€ Hits The Ground Running And Soars Past Expectations

Dyllan šŸ¼With the amount of K-Dramas released every few months, itā€™s understandable when some fall under the radar. However, thatā€™s definitely not the case for ā€œUndercover High Schoolā€ as it begins to make waves among audiences. Between its first two episodes, it already saw a rise in ratings from 5.6% to 6.6%, showing good signs of what may come in the future. And with the captivating performances from Seo KangJoon, Jin KiJoo, and Kim ShinRok, viewers are excited for whatā€™s to come.

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Picture by Kpopmap at SUPER JUNIOR's DongHae Cafe

K-Beauty

šŸ’„ Magical March: CLIO x Harry Potter Collaboration!

Sharmaine šŸŒøSpell yourself with CLIO's enchanted new line. Even J.K. Rowling helped with the concept! This March, CLIO debuts a spellbinding Harry Potter collection that includes four colored lip products, three eyeshadow shades, and a magical cushion compact with LUMOS embossing - infusing a touch of magic into your makeup routine. To make it even more magical, IVEā€™s An YuJin shines in a Hogwarts-themed CLIO advertisement, looking absolutely stunning. Will you be adding this magical collection to your cart?

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K-Fashion

šŸ‘œ Fashion Items To Be A Fashionista In Korea This Spring, According To MUSINSA

Laure šŸŒ¼MUSINSA is one of the best-selling Korean fashion brands. Like every other brand, they are releasing their spring collection. The MUSINSA staff is recommending their must-have items. Letā€™s check them out: a lightweight semi-cropped blouson jacket in beige, a denim mini bag shaped like a dumpling in light indigo, and low-rise wide denim pants in black. Is that what youā€™d like to wear this spring?

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K-Travel

ā›øļø Time To Say Goodbye To This Top Winter Attraction With 170K Visitors

Laure šŸŒ¼The Seoul Plaza Ice Skating Rink has been open for 52 days and attracted 169,978 visitors. Located in the heart of the city, right in front of City Hall, this ice rink is a must-visit attraction that you could enjoy for just 1,000 KRW (approximately $0.70). The number of international visitors surged by over 90%, showing its growing popularity. Several events were held at the ice rink, and it even offered affordable skating lessons. We can only look forward to next year! Now, it's time to enjoy spring activities in Seoul.

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šŸ›¬ Travelling To Korea? Skip The Arrival Forms!

Sharmaine šŸŒøOverseas travelers coming to South Korea are now able to fill out their arrival cards 3 days prior to their arrival, reducing paper consumption at the airport. Tourists used to fill our paper cards, which immigration officials manually read - a time-consuming task. To streamline immigration and make it more convenient. The Ministry of Justice has rolled out electronic arrival cards. The website is available in 7 languages: Korean, English, Chinese, Japanese, Thai, Vietnamese and Russian.

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šŸŒ¼ Knock Knock! Flowers Are Starting To Bloom On Jeju Island

Laure šŸŒ¼Mild spring weather is beginning in the south of Korea, including Jeju Island, where the flowers have already started to bloom! In Seoul, weā€™ll have to wait a little longer, but temperatures exceeded 10Ā°C over the weekend, signaling the arrival of spring. Soon, flowers will cover the entire peninsula. Weā€™ll keep you updated in the newsletterā€”stay tuned

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ā™Øļø The Only Reason Youā€™ll Love To Sweat - Take A Trip To The Hot Spring City Of Korea

Dyllan šŸ¼2024 was amazing for the Bugak Hot Springs in Changnyeong as it saw upwards to 2.83 million visitors, a significant increase since their decline during COVID-19. They are looking to continue this trend and reach 3 million visitors in 2025. The increase in visitors began when Changnyeong was dubbed as South Koreaā€™s first official ā€œhot spring cityā€. And with several projects lined up, which include a childrenā€™s park, construction of sports training teams facilities, as well as the 30th annual Bugok Hot Spring Festival in March, county officials anticipate an increase in tourism once again.

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Picture by Kpopmap at Seoul

K-Food

šŸ„œ Seongsu Goes Nuts: Peanut Butter Mania

Sharmaine šŸŒøOne of the Seongsu peanut butter specialty cafe can sell 30 peanut butter jar per person, and online shop Market Kurlyā€™s sales of peanut butter in 2024 were 5 times higher than 2023. Why, then? The trend started last year when TV actress Choi HwaJung had peanut butter and apples for breakfast on YouTube. Since then, it has been selling like hotcakes due to its growing popularity as a health food. Peanut butter is increasingly being mixed with traditional Korean ingredients like doenjang (soybean paste) and gochujang (red pepper paste) in innovative dishes.

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šŸš¦ Green, Yellow, Red! And No, Thatā€™s Not A Traffic Light!

YuJun šŸŽChoux Cream Caramel Latte, Tangerine Hibiscus Tea, and Strawberry Matcha Latte make up the new spring menu from the coffee brand EDIYA Coffee, featuring model Byeon WooSeok. The ā€œSpring Paletteā€ menu is bursting with the colors of springā€”green, white, yellow, and red. EDIYA is one of the first coffee shops to launch its spring menu, while most other cafĆ©s are still focusing on strawberry drinks, as itā€™s peak season.

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šŸŽ‚ Adorable And Edible - Pocket-sized Cakes In The Palm Of Your Hand

Dyllan šŸ¼ A new trend is popping up around Korea: teeny-tiny cakes that fit in the palm of your hand. On Instagram, you can simply search up the phrase ā€œone-bite cakeā€ in Korean and find a number of posts showing off these small yet delicious desserts. From its cheap price to being the right size and allowing no leftovers, thereā€™s a lot to love about these tiny cakes. Although not everyone is on board, itā€™s gained enough traction for companies like Shinsegae Food to take notice and implement their own take on the trend. Would you want to eat a ā€œone-bite cakeā€?

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K-Society

šŸ’³ Wedding Cash Kiosk: Convenient Or Just Tap-and-Eat?

Sharmaine šŸŒøIn Korea, automated kiosks now allow wedding guests to contribute cash gifts using a card or cash, rather than the old-fashioned envelopes. Some individuals appreciate the ease of ensuring each guest contributes, while others perceive the act of paying for dinner as impersonal. Guests select the bride or groom, enter personal data, choose an amount, and in return receive meal and parking coupons. At a rental cost of 300,000 won, or $208, the debate remains: is it a practical innovation or a tacky tradition-breaker? What's your take?

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šŸŒø Cherry Blossoms & Pink Loversā€”Transform Your Home With This New Collection!

Laure šŸŒ¼Is it too early to talk about cherry blossoms? Well, maybe! Thereā€™s still a little over a month left until they bloom in Seoul. But spring and cherry blossom trends are already in full swing! If youā€™re looking for cherry blossom-themed designs, the popular store Daiso has you covered with its pink-filled collection, ā€œWhispers of Springā€. It includes tape, makeup cushions, mugs, notebooks, pens, makeup, aprons, socks, cleaning tools, dishware, and much more!

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Intern Diaries From SK

Theresa šŸ‘»This week, I finally felt the weather warming upā€”a sign that spring is just around the corner. To make the most of it, I went cafĆ© hopping, taking advantage of Seoulā€™s endless selection of beautiful spots. I also spent a day in Bukchon Hanok Village, sipping coffee in a cozy traditional-style cafĆ© before strolling through the quiet streets. The mix of old hanok houses and the hint of spring in the air made for the perfect slow afternoon. With the days getting milder, I canā€™t wait for more cafĆ© visits and longer walks outside!

Picture by Kpopmap at Seoul

Q&A Corner

ā” Question: Is the K-Drama ā€œStudy Groupā€ really receiving such great reviews?

šŸ’¬ā€œStudy Groupā€ just ended, and many K-Drama viewers have been praising the series. It has received high ratings: 9.7/10 on Viki, 9.0/10 on MyDramaList, and 8.5/10 on IMDb (at the moment of redaction). The actors have also gained attention and increased their follower count. The drama is a TVING original, meaning itā€™s not broadcast on traditional TV in Korea but available as an OTT drama. For those of you who arenā€™t familiar with it, ā€œStudy Groupā€ is a school drama with elements of acting, thriller, and comedy. The story, fight scenes, and humor have all been well-loved, and various scenes have been trending on social media.

Kpopmap editors also recommend this drama as it offers a perfect mix of action and comedy in a school setting. Youā€™ll be hooked on the story in no time, and the fight scenes are next-level comic action!

ā” Question: When does cherry blossom season actually start?

šŸ’¬With the official start of spring on the horizon, many might be wondering: when are the cherry blossoms going to bloom in Korea? This is due to the various cherry blossom festivals and events that happen around this time that everyone is eager to visit. Well, you might be excited to learn that the cherry blossoms are set to bloom three to eight days earlier than average! Official forecasts say that the earliest sighting of cherry blossoms wonā€™t be until March 22nd on Jeju, with the rest of the peninsula shortly following suit afterwards. The last wave of cherry blossoms is set to bloom on April 4th in Chuncheon, just above Seoul. As many know, cherry blossom season comes and goes in an instant, so itā€™s best to mark your calendars and prepare your itinerary in advance.

ā” Question: What's on your K-Drama watchlist?

šŸ’¬Lately, my heart flutters for "My Dearest Nemesis," starring Mun KaYoung and Choi HyunWook. It never fails to make me laugh, and I highly recommend it. It's light-hearted and wonderful to unwind after a long Monday and Tuesday. My second favorite is "Buried Hearts," starring Park HyungSik and Hong HwaYeon. It's a revenge drama better watched over the weekendsā€”thankfully, that's when it airs! It's just the right amount of weekday entertainment and weekend seriousness. You guys still have time to catch up, as both dramas have just begun. - by Sharmaine šŸŒø

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