The Korean entertainment scene is abuzz with the meteoric rise of idol group tripleS, whose recent achievements signify a new pinnacle in their burgeoning career. On May 14, during a live broadcast of SBS M’s “The Show,” tripleS clinched the coveted ‘The Show Choice’ award with the title track “Girls Never Die” from their first full album “ASSEMBLE24”. This victory marks their first music show win since their debut with the DIMENSION project Acid Angel From Asia, setting a significant milestone in their journey.
What makes this achievement stand out is not just the win itself but the context in which it was secured. Competing against some of the biggest names in K-POP, tripleS’s unique musical color was recognized, and their overwhelming lead in real-time voting showcased the immense love and support from their fans.
But the intrigue around tripleS doesn’t stop at their music show success. “ASSEMBLE24” is the group’s first album featuring all 24 members, drawing significant attention for its scale and ambition. According to Modehouse, the album’s initial sales surpassed 150,000 copies within the first week of release, breaking previous records set by the DIMENSION project.
The “Girls Never Die” music video is also a testament to their global appeal, rapidly approaching the 7 million views mark and averaging about a million views daily. Furthermore, on Spotify, a leading global music streaming platform, “Girls Never Die” has exceeded 10 million streams, underscoring the group’s international popularity.
TripleS’s journey, embodied by the resilient spirit of “Girls Never Die,” is far from over. The group has announced plans for extensive activities as a full ensemble, including official activities in Japan. This expansion is backed by a strategic partnership with Sony Music’s SME Records in Japan, with management jointly handled by SM Entertainment’s Japanese subsidiary, Stream Media Corporation, and Ligareaz, promising an exciting new chapter in their career.
Additionally, tripleS plans to engage with fans through a variety of music programs and content, continuing their upward trajectory. Their ‘career high’ moves are eagerly anticipated by fans and industry watchers alike, as they navigate through challenges and triumphs.
As tripleS sets their sights on new horizons, their story of perseverance and success continues to inspire, signaling the dawn of a new era in K-POP.