This time, they have strayed from their usual path and ventured into the hip-hop genre for the first time since their debut, presenting a new musical attempt with “The Legend of the Tiger Who Loved the Sun.” This change has further solidified IVE’s unique musical color, leading to the remarkable achievement of topping the music charts and becoming a 4th time million-seller.
Not confined to a specific style, IVE encompasses a variety of genres including dance, EDM, R&B, pop, ballad, and hip-hop, creating new trends in K-pop. Their music, which breaks away from cliches, has been refreshing for the public, earning praise for not blindly following trends but for being quintessentially K-pop.
During the album creation process, the IVE members seriously considered different ways to showcase their colors, finding answers in all the songs born from the “song camp.” Predominantly featuring Korean lyrics, the exclusion of foreign languages in hooks and fast raps further highlights the killing points of IVE’s music.
Members, who have practiced various parts since their trainee days, present unexpected versatility, with rappers singing and vocalists rapping. This diversity maximizes IVE’s unique charm and makes their growth even more pronounced.
IVE digests experimental sounds in a way that appeals to the mainstream, with the members’ vocal ranges and timbre styles perfectly harmonizing to solidify the group’s identity. Their live performance abilities and stage expressions have grown through world tours, receiving positive reviews for broadening their potential directions.
IVE’s comeback has marked more than just a musical change; it has re-affirmed their solid position within the K-pop industry. There is growing anticipation for what new aspects IVE will continue to captivate listeners with in the future.