Never Let You Go’ is something completely new and I hope that it is received just as well as my prior songs were. You’ll be seeing a brand new side of AleXa that you’ve never seen before, so hopefully the complexity of her character (as an A.I.) will be better understood. – AleXa
Performance warrior AleXa is back – this time, as AleXa_H, charming fans with emotional digital single “Never Let You Go.”
On the heels of recent wins at the 2020 Soribada Awards and Asia Artist Awards, AleXa has clinched a spot as one of K-pop’s most exciting breakout acts. The female powerhouse’s January release of “Never Let You Go” marks the starting point for AleXa’s Project PARTS, one of several upcoming distinctive projects that are part of the AleXa A.I. (artificial intelligence) multiverse.
ZANYBROS
AleXa_H(eart) – symbolizing the heart of a human – is the code name for AleXa’s emotional side, completely contrasting the powerful performances made iconic through the soloist’s previous releases. “Never Let You Go” describes the feeling of having lost a great love, and is told in a reflective, conversational style that is reminiscent of nostalgic television soundtracks. Building on solid sounds of acoustic guitar and piano that begins to build intensity as the melody progresses, the song sounds complete with AleXa’s warm and emotional vocals.
ZANYBROS
AleXa exploded onto the scene with her multilingual debut, “Bomb” in October of 2019, breaking into the Top 10 of Billboard’s “World Digital Song Sales Chart” within its first week of release. In 2020, AleXa inked a deal with ICM Partners, home to an all-star roster of award-winning artists including Nicki Minaj and Khalid, to set a global debut in motion.
AleXa is the first artist debuting under Zanybros, one of Korea’s largest production houses at the core of South Korean music video history. Their track record spans over a decade, with the production of more than 1,300 music videos for artists like BTS, EXO, Mamamoo, Super Junior, Seo Taiji, and more.
“Never Let You Go” is composed by chart-topping highSeason producer, Baek Son-min, and perfected by RBW producer, Hwang Sung-jin, with lyrics by Chung Ju-yeon. “Never Let You Go” can be found on Spotify, Apple Music, Melon, Genie, and more than 100 music platforms around the world.
