K-pop group ENHYPEN is heightening fans’ anticipation with their new full-length album ‘ROMANCE : UNTOLD’. BELIFT LAB unveiled the ‘Inceptio’ version concept photos of the album on their official SNS at midnight on June 26, causing excitement among fans worldwide.
The concept photos for this album gained attention as Nicola Formichetti, known for being Lady Gaga’s stylist, participated in their creation. Given that this is ENHYPEN’s first full-length album in 2 years and 9 months, special attention was paid to the details. The ‘Inceptio’ version, themed around a love letter from ENHYPEN, captures the members’ natural and boyish charms. The released photos offer visual delight with their heart-shaped collages, note memos, doodles, and raw images of the members.
Notably, ENHYPEN captured fans’ hearts with a refreshing and kitschy vibe, a departure from their usual dark fantasy concept. The members showcased their individual personalities through unadorned smiles and lively expressions, complemented by romantic-themed outfits, resulting in high-quality photos.
Ahead of their comeback with this second full-length album, ENHYPEN also celebrated surpassing 10 million subscribers on their official YouTube channel on June 23. This number is significant even among K-pop boy groups, highlighting their global popularity. ENHYPEN’s YouTube channel has shown consistent growth since their debut, and subscriber numbers have been increasing rapidly ahead of this album release. ENHYPEN’s videos are loved in various countries, including Indonesia, the United States, Japan, the Philippines, and India, with a balanced viewership worldwide.
Meanwhile, ENHYPEN is set to release the ‘Inceptio’ version concept film for ‘ROMANCE : UNTOLD’ at noon on June 26. Fans are filled with expectations for the new look ENHYPEN will showcase through this album. More content and comeback activities are planned to follow, so be sure to stay tuned for their future endeavors.