Discovering Seongsu In Seoul: Our Top Pop-up Store Recommendations For November

A place where the old meets the new to make a mix of the trendiest of all: Welcome to Seongsu, Seoul’s trendiest spot at the moment.

Seongsu has been on everyone’s lips lately. From pop-up stores to K-Pop idols, Seongsu is a vibrant and colorful neighborhood that offers a wide variety of activities, and specially places related to K-Fashion and K-Beauty.

 

1. Location and History

Located in the east area of Seoul, Seongsu was originally formed as an industrial area that supported South Korea’s rapid growth. In the 70s, the location itself served as a hub for many small hand-craft businesses especially for Korea’s shoe-making industry.

Due to Seoul’s rapid population growth and the declining industry, large factories moved outside of the metropolitan area leaving Seongsu with large and empty spaces that needed to be filled out. Little by little, production factories and conveyor belts were replaced with bakeries and cafes, and empty spaces provided a spot for entertainment.

 

2. The rise of Pop-up stores: The new K-Fashion icon

As vacant spaces became more and more recurrent, pop-up stores became a growing trend in Seongsu-dong. From luxury brands like Chanel and Burberry to day-to-day brands like Oreo, Lego and Disney, Pop-up stores offer concept based spaces for customers to literally “pop in” and check out the brand’s latest offerings.

If you are in Seongsu-dong, be aware that you might find surprise pop-up stores by your favorite K-Beauty skincare brands like Amore Pacific, Tony Moly, Missha and get tons of free samples or discounts on your favorite products. If you’re in search of the latest K-Fashion trends, then Seongsu ’s pop-up stores can be the perfect place to check out brands like Ovhee, Musinsa, Verish, 29cm and many more.

Besides, as a cheat treat, sometimes celebrities randomly visit pop-up stores, just like ChaeWon from LE SSERAFIM who visited the Jim Beam pop-up store last October. To keep updated on the latest pop-up visit opportunities, check out the@/popupmate, @/seoultravel instagram accounts.

 

3. Seongsu Pop-up stores: Kpopmap November Recommendations

Seongsu is the ideal destination for short-term activities to brighten your day. Whether you’re visiting or living in Seoul, you may often find yourself looking for unique events or places perfect for a quick outing.
If you’re a fan of K-Fashion, K-Beauty, K-Pop, and more, here’s a guide to some of the exciting pop-up stores coming to Seongsu this November:

NCT DREAM Seongsu Pop-Up Store – DREAMSCORE Dream Finder: Change the Light

NCT DREAM is celebrating the release of their 4th studio album with a Pop-Up Store in Seongsu, open from November 12th to December 1st. Don’t miss the chance to purchase exclusive limited-edition merchandise and take part in various special events hosted by NCT DREAM. Plus, this is a once-in-a-lifetime opportunity to create your own custom photo cards!

– Date: November 12th – December 1st
– Location: XYZ Seoul 73 Yeonmujang-gil, Seongdong-gu, Seoul – 10 minutes walking distance from Seongsu Station exit 3
– Instagram
– Entrance: Free

 

 Korea Post Office Pop-Up store in Seongsu – Sending Early Wishes to Santa

Is there anything you want for Christmas this year? Hosted by Korea Post Office Bank, this immersive holiday experience invites you to prepare and send your Christmas wishes to Santa. The event is divided into three exciting sections: select your “Dream Travel Destination,” pick a gift from “Santa’s Store,” and add a heartfelt “Wish” to Korea Post’s Christmas tree. At the end of your visit, you’ll have the chance to win surprise gifts and enjoy a complimentary photo at Korea Post’s festive photo booth.

– Date: November 22nd – November 28th
– Location: 3, Yeonmujang 3-gil, Seongdong-gu, Seoul, Republic of Korea – 5 minutes walking distance from Seongsu Station exit 4
– Instagram
– Entrance: Free

 

Mega Beauty Show Coupang Beauty Space Pop-up Store in Seongsu Seoul

South Korea’s leading e-commerce platform is hosting its first-ever Mega K-Beauty Show in Seongsu. Enjoy an interactive experience and get the chance to shop and win prizes from top K-Beauty brands like Dr. G, Too Cool for School, MEDIPEEL, IOPE, and more. Plus, visitors can take advantage of exclusive discounts of up to 70%!

– Date: November 14th – November 24th 2024
– Address: 13, Yeonmujang 11-gil, Seongdong-gu, Seoul, Republic of Korea – 3 minutes walking distance from Seongu station exit 3
– Website
– Entrance

 

Tamagotchi Pop-Up Store in Seongsu

Millennials’ all-time favorite and netizens’ latest obsession—welcome to the Tamagotchi Pop-Up Store! This nostalgic and iconic game comes to life in a charming, immersive experience where you can step into Mametchi’s room, one of the most beloved characters in the Tamagotchi franchise. Enjoy exclusive prizes and capture memories at the Tamagotchi-themed photo zone.

– Date: November 21st – November 24th 2024
– Address : 7, Yeonmujang 17-gil, Seongdong-gu, Seoul, Republic of Korea – TOROTORO Ceramic Studio
– Instagram
– Entrance: Free

 

CHWI Pop-up Store in Seongsu – Discover the new scent of Korea with CHWI

If you’re searching for the perfect gift or souvenir from Korea, look no further than CHWI. This K-Beauty brand specializes in fragrances and creams inspired by Korea’s unique beauty traditions. With elegant packaging and subtle, sophisticated scents, CHWI offers a diverse range of products that capture the essence of Korea.

– Date: May 24th 2024 – January 10th 2025
– Benefits: Samples, Special gifts and discounts
– Address : 77, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea – 10 minutes walking distance from Seongsu station exit 3
– Map
– Instagram
– Entrance: Free

 

UNIQLO Heattech Pop-Up Store – Heattech agent

Winters in Korea can be unforgiving, but seasoned expats know that UNIQLO’s Heattech is a true lifesaver. Designed to retain body heat, Heattech fabric offers a wide range of clothing options to help you endure Korea’s harsh winter conditions. At the Pop-Up Store, you can learn how this innovative fabric is made and receive personalized clothing recommendations tailored to your lifestyle. Plus, visitors can enjoy special offers on Heattech items and even a free complimentary Korean steamed bun to keep the cold at bay.

– Date: November 15th to November 24th 2024
– Address : 33, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea – 5 minutes walking distance from Seongsu station exit 4
– Website:
– Entrance: Free

If you ever find yourself deciding where to go in Seoul, do not hesitate to explore Seongsu’s dynamic variety. If you are a fan of K-Fashion and K-Beauty, Seongsu is a must on your list. Do no hesitate to share this article with anyone planning to visit Seongsu in Seoul and stay tuned for more updates!