ChoCo Entertainment Held A Private Preview Of The Next Generation K-Pop Team “ChoCo1”

On August 22nd, ChoCo Entertainment, founded by Cho PD, announced that it held a private preview of ‘ChoCo’. The preview was presented only to carefully selected partners, in a space in Cheongdam-dong, Gangnam-gu, Seoul on the 18th.

Through the preview event, details about “ChoCo1”, which have been kept secret from the public for 4 years, future plans and prospects were shared to the participants.

‘ChoCo1’ is a K-Pop team debuting in the United States under the planning of ChoCo Entertainment. The training process of “ChoCo1” members (YeChan, TaeJo, Sean), who were selected based on different criteria and preparation, was explained. One participant of the event praised the challenge, “The challenge to take out a groundbreaking card to the current entertainment industry, where large agencies like HYBE has solidified the gap with small-to-medium-sized agencies, establishing the “Theory of Limitation of Small-to-Medium size companies” is astounding. The country’s top VC CEOs, who were also at the event gave positive evaluations, commending the outstanding but meticulous preparation and exceptional planning, saying they look forward even more to the future of K-Pop.

ChoCo is actively promoting the launch of “ChoCo1” as a global group through projects such as the production of a K-Pop reality program in collaboration with JoJo Ryder of Warner Bros. of the U.S., who saw the potential of “ChoCo1”. In addition, ChoCo has strengthened its production capabilities by acquiring a production company that directed various programs on Mnet, and other programs, and a company specializing in visual special effects (VFX).

 

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ChoCo’s subsidiaries have been active recently. The VFX subsidiary made a great contribution to directing high-quality action scenes, performing full pre-visual production of the Netflix movie “Carter”, and consulting for this comeback stage with Avatar, a representative domestic agency. The movie “Carter” is currently competing for 1st and 2nd place on Netflix along with Jamie Foxx‘s latest work, “Dayshift”. The program production subsidiary is also conducting business not only in the U.S., but also in the Asian market, being in the process of producing an audition program in partnership with a local broadcasting station in the Philippines.

ChoCo’s music producing team is also active, being in charge of producing for the country’s major companies’ top groups, making them enter the top 50 of Billboard 200 while selling 2 million copies of albums at the same time.

All our ongoing projects will eventually be focused on the competency of ChoCo’s own brand, and we will present a new paradigm of K-Content in the global market with different content.
Official from ChoCo Entertainment.

Meanwhile, ChoCo recruited Lee JaeYoung, who graduated from Seoul National University, completed his MIT Sloan MBA course, and worked at Lehman Brothers, Nomura Securities New York Branch, and Barclays Capital Hong Kong Branch, as its CFO. The move is expected to play a major role in strengthening the capabilities of overseas businesses.