Breakout Star AleXa To Host Groundbreaking Metaverse Experience, The First Of Its Kind

Hailed as “breaking the mold of the typical K-pop star” (ELLE), female powerhouse AleXa is once again pushing the boundaries of fan engagement, becoming the first K-pop artist to stage a landmark virtual “Global Fan Party” together with games technology company Improbable. This metaverse event will take place in ScavLab, a large-scale event mode for PC multiplayer action-shooter Scavengers, and will host thousands of fans simultaneously in the same virtual space – a first-of-its-kind music event. Details on how to take part in the event can be found at playscavengers.com/en/alexa.

AleXa’s Global Fan Party will present a never-before-seen interactive experience for fans all around the globe, and will feature unique music performances and opportunities to interact with AleXa – and her virtual avatar – in real-time. The musical celebration also integrates elements from AleXa’s thrilling A.I multiverse storyline, and is supported by a dynamic virtual environment built by Improbable, who also brought over 4,000 simultaneous players together in an event earlier this year. Fans can look forward to entering an immersive world where AleXa is in the midst of battle against her captors, the evil ZB Corporation.

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“I’m beyond excited to take to the virtual stage in this crazy, extraordinary party,” says ‘Bomb’ and ‘Do or Die’ singer AleXa. ”Working with Improbable has been unbelievable. I’m always trying to find unique and intimate ways to connect with my fans, and Improbable has allowed me to bring together thousands of people across the world in one place, and put on a special show. It’s amazing. I can’t wait to see what people think.”

John Wasilczyk, VP of Improbable UK/China Games Studio, adds, “We couldn’t imagine a more exciting artist and community to partner with on this groundbreaking virtual event. From our earliest conversations, it was clear that we shared a desire to redefine the community experience, where interactions are both intimate and meaningful to the audience. We’re privileged to be able to provide AleXa with this unique platform to engage with her fans.”

“K-pop is now a cultural phenomenon that leads global trends,” says Kim Junhong, CEO of ZB Label and Zanybros, “It is an incredible honor for AleXa, with her multiverse concept, to become the first K-pop artist to dance and communicate with fans in a virtual space in such a popular game, Scavengers. This marks the first collision between K-pop and the metaverse, and will provide significant meaning for the K-pop industry and its future promotional avenues.”

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AleXa exploded onto the scene with her multilingual debut, “Bomb,” in October of 2019, breaking into the Top 10 of Billboard’s “World Digital Song Sales Chart” within its first week of release. In 2020, AleXa inked a deal with ICM Partners, home to an all-star roster of award-winning artists including Nicki Minaj and Khalid, to set a global debut in motion, and was crowned the breakout winner in “Soribada Best K-Music Awards” and “Asia Artist Awards,” two of the biggest award shows of the season. AleXa is also set to appear in her first acting role on the second season of Netflix’s chart-topping horror anthology series “Goedam,” and most recently unleashed “Xtra,” the prelude to the origin storyline in the AleXa Universe and is a colorful celebration of 2000s pop culture. This chapter, set years before AleXa is first seen escaping evil masterminds ZB Corp in “Bomb,” showcases AleXa’s life as a teenager years before being turned into an A.I.

Fans eager to connect with AleXa and enjoy the interactive “Global Fan Party” experience can download Scavengers (PC) on Steam and the Epic Games Store, and join the event on Saturday, November 20 at 8 p.m. PT / 11 p.m. EST by jumping directly into the game and accessing the ScavLab mode from the lobby. After the show, AleXa will pick 11 random participants to receive a personalized video message.