In December 2024, BLACKPINK secured the top position in the girl group brand reputation rankings, reaffirming their immense popularity. According to the Korea Reputation Center, BLACKPINK ranked first in the latest brand big data analysis, followed by aespa and IVE. This evaluation measures the brand reputation index based on 61,959,273 pieces of brand big data, assessing participation, media, communication, and community indices of girl groups.
The brand reputation index is a metric that analyzes the significant impact of consumer online activities on brand consumption. It evaluates both positive and negative perceptions of girl groups, media attention, and consumer interest and communication volume. This analysis plays a crucial role in gauging the current position and future direction of a brand.
In the December girl group brand reputation rankings, BLACKPINK was followed by aespa, IVE, LE SSERAFIM, TWICE, and Red Velvet, all making it to the top ranks. Notably, the link analysis for BLACKPINK highlighted terms like ‘release,’ ‘breakthrough,’ and ‘beautiful.’ In keyword analysis, ‘Rosรฉ,’ ‘apartment,’ and ‘logy’ stood out. BLACKPINK received a high positive evaluation with a positivity rate of 95.60%.
BLACKPINK’s unparalleled brand power is expected to continue drawing attention, with growing anticipation for their next endeavors. K-pop fans eagerly await their new music and activities, watching how much further BLACKPINK’s global influence will expand.
