ARTMS invites us once again into the mystical world of K-POP as they embark on a new musical journey with their first full album ‘Dall’. Recently, through ARTMS’s SNS channels, ModHouse has heightened fans’ expectations by revealing the first premiere single ‘Birth’s individual concept cuts. These concept cuts, which carry on the eerie yet intriguing atmosphere of the ‘Birth’ music video teaser, further highlight the individuality and charm of each ARTMS member.
This project by ARTMS is not just about releasing music; it aims to open new horizons in the K-POP universe with ambitious goals. In particular, the collaboration with Jayden Jeong, known as the creator of the LOONA universe, and Digipedi, who visually implemented that universe, elevates ‘Dall’ from just an album to a work of art. This background inflates the anticipation for subsequent singles ‘Flower Rhythm’, ‘Candy Crush’, ‘Air’, etc.
The direct communication method between ARTMS and their fans is also noteworthy. Fans conducted voting through ModHouse’s official application ‘COSMO’, resulting in ‘Birth’ being selected as the first premiere single. This emphasizes the project’s nature of being co-created with fans and showcases their importance of interacting with them.
On May 31st, ARTMS is set to begin their official activities with the title track ‘Virtual Angel’ along with the release of ‘Dall’. The music and storytelling they have prepared are already generating significant interest among K-POP fans.
ARTMS’s project goes beyond just presenting new music; it aims to expand the K-POP universe, seek new ways of communicating with fans, and make several meaningful attempts. The outcome of their challenge is eagerly awaited by fans and the entire K-POP industry.
