IHQ has taken a bold step into the future of entertainment marketing by integrating artificial intelligence with the popular show ‘THE Delicious Guys’. On November 11, the company unveiled promotional content on its official social media channels, showcasing AI-generated music tailored specifically for the program.
The released content features everyday influencers visiting restaurants highlighted on the show, where they experience and share culinary tips from stars Kim JunHyun, Moon SeYoon, Hwang JeSeong, and Kim HaeJun. This marks the first time AI technology has been incorporated into marketing efforts for a television program, setting a new precedent in the industry.
The soundtrack used in the video is a catchy, fast-tempo trot melody, characterized by its direct lyrics and easy-listening appeal. It exudes a unique charm that resonates particularly well with the MZ generation, aligning perfectly with current social media trends through its quirky, B-grade sensibility.
IHQ’s spokesperson stated, “Starting with ‘THE Delicious Guys’, we plan to continue expanding our AI marketing initiatives. We anticipate that this approach will not only bypass copyright issues but also offer customized solutions for advertising.” This reveals the company’s ambitious plans to enhance its AI marketing capabilities.
Furthermore, the AI-driven promotional content for ‘THE Delicious Guys’ will be released as a series, promising ongoing engagement with viewers. This innovative approach signals a transformative shift in how Korean variety shows can connect with their audience, paving the way for future developments in the entertainment industry. Stay tuned for more updates as this exciting journey unfolds.
