Edelman Korea
Spotify – the world’s most popular audio streaming subscription service, wrapped up 2024 with a spectacular year-end event, Spotify House Seoul, held on December 13 at SPACE-S50 in Seongsu-dong, Seoul.
Spotify House arrived in Korea for the first time, offering attendees an opportunity to explore and immerse themselves in Spotify’s unique brand and innovative audio features while celebrating the music moments that defined 2024.
A ‘House’ full of unique experiences, the event embraced the concept of a house, with each room delivering immersive activities that reflected Spotify’s features and creativity:
● Wrapped Entertainment Room: The first stop greeted attendees with a Wrapped Leaderboard and Post-it Wall where visitors could share their Spotify Wrapped 2024 results. It also included a playlist exhibition highlighting standout genres in Korean music throughout the year.
● Bedroom – Silent Listening Party: On the second floor, attendees enjoyed an immersive audio experience with DJ-curated tracks paired with dynamic visual effects.
● Closet: A collaboration between Spotify’s global Korean hip-hop playlist, ‘KrOWN’, and the iconic streetwear brand BAPE (A Bathing Ape) saw attendees get the chance take home exclusive limited-edition Spotify X BAPE T-shirts.
Edelman Korea
Additional attractions included an outdoor Garden featuring photo booths inspired by Spotify’s flagship K-Pop playlist, ‘K-Pop ON!’, offering perfect backdrops for Instagram-worthy moments. The Kitchen served bespoke cocktails and playlists tailored to listeners’ preferred moods, aligning with Spotify’s ‘Mood Mix’ concept.
ChangMo Spotify House Seoul, Edelman
Spectacular Live Performances to Close the Night
The highlight of the evening was a series of live performances that brought the house to life. The session began with a warm welcome from JungJoo Park, Spotify’s Head of Music, followed by electrifying performances by:
● Hip-hop artists ‘Beenzino’ and ‘CHANGMO’
● Indie artist ‘HANRORO’
● Rock band ‘Wave To Earth’
HANRORO Spotify House Seoul, Edelman
Spotify’s Ongoing Commitment for Korean Listeners:
“Spotify House Seoul is a celebration of music’s boundless power to connect people, cultures, and genres. This year has been transformative for Spotify in South Korea, as we continue to amplify Korean artists’ voices on a global stage while bringing fans closer to the music they love,” said JungJoo Park. “With initiatives like RADAR, our support for K-hip-hop, indie, and K-Pop, and the recent introduction of the full Freemium experience, we’re committed to creating new opportunities for artists and delivering unparalleled listening experiences for fans across the country,” she commented.
