‘My Lovely Sam Soon’ and ‘I’m Sorry, I Love You’ have returned to audiences in a new form through Wavve’s ‘New Classic Project.’ Just like the meaning of the word ‘classic,’ these old masterpieces continue to evoke timeless emotions despite the passage of time. The reason these well-made works are once again in the spotlight is not merely due to their high-quality completion. These works bring back the emotions of that era and summon our memories. Let’s explore how these masterpieces, combined with the latest technology, have been reborn through Wavve.
Wavve’s ‘New Classic Project’ began with the intention of rebirthing classic dramas by adding modern sophisticated technology. Starting with ‘My Lovely Sam Soon 2024’ last September, various works have been released in their 2024 versions, with ‘I’m Sorry, I Love You 2024′ recently following suit. This project has enhanced viewers’ immersion by upscaling the original SD quality to 4K, improving sound quality, and providing subtitles, among other technical upgrades. Notably, the remastering work with the original directors’ involvement has maintained the original charm of the works while adding a modern sensibility, allowing for new interpretations.
Han JungEun, Wavve’s marketing group leader, stated, “We selected the remastering works considering the popularity and sustainable fandom of the works, as well as the current activities of the actors and directors.” ‘My Lovely Sam Soon’ has been reborn as an 8-episode series, while ‘I’m Sorry, I Love You’ has been reborn as a 6-episode series, offering freshness to new viewers and the joy of comparison for original fans.
In fact, ‘My Lovely Sam Soon 2024’ became the top content for attracting new paid subscribers to Wavve on its release day, and the 7th episode, depicting the reunion of Sam Soon and Hyun JinHeon, recorded a completion rate of 93%, receiving a hot response. However, with the changing times, there has also been a reevaluation of character settings, with elements considered charming in the past being interpreted differently from a modern perspective.
‘I’m Sorry, I Love You 2024’ garnered more attention upon its release, celebrating its 20th anniversary. NCT DoYoung’s remake of Park HyoShin’s ‘Snow Flower’ added new emotions to the work, further emphasizing the tragic love of Moo Hyuk and Eun Chae.
Wavve’s ‘New Classic Project’ provides both nostalgia and freshness by reinterpreting past masterpieces with the sensibilities of 2024. There is growing anticipation for what works will be added to this project in the future, and the two dramas available through Wavve will offer special joy to viewers seeking a rediscovery of classics.