The global girl group KATSEYE, born from the collaboration between HYBE and Geffen Records, is solidifying its presence on the world stage. According to the recently released Billboard charts (dated November 16), KATSEYE’s first EP ‘SIS (Soft Is Strong)’ with the double title track ‘Touch’ has secured the 81st position on the ‘Global Excl. US’ chart and the 111th position on the ‘Global 200’ chart, maintaining its steady popularity. Notably, the tracks have been on the charts for 10 and 9 consecutive weeks, respectively.
Moreover, ‘Touch’ climbed four spots from the previous week to reach 32nd place on the ‘Pop Airplay’ chart, which is compiled from over 150 major radio stations in the US. This is a result of its continuous rise since debuting at 40th place on October 26 and has now been on the chart for four weeks.
KATSEYE, leveraging this popularity, has been listed on the Billboard ‘Emerging Artists’ chart for 12 consecutive weeks, showcasing their potential as a global rookie. They even reached the No.1 spot on the August 31 chart. ‘Touch’ stands out with the members’ unique vocal colors and catchy melody, sparking a challenge craze on short-form platforms and gaining significant popularity.
The music video for ‘Touch,’ released in July, has surpassed 50 million views. Beginning in an antique shop, this music video captures the audience’s attention with an intriguing story that traverses reality and fantasy, featuring six members with distinct charms.
KATSEYE is set to perform at the ‘2024 MAMA AWARDS’ in Los Angeles, USA, on November 21. Expectations are high for what kind of stage they will present. We look forward to watching KATSEYE’s continued success and seeing what new records they will set in the global music market.
