K-pop group TREASURE is preparing for a new leap forward. According to YG Entertainment, TREASURE started filming a new music video on November 12th, marking the beginning of their official comeback preparations. This shoot aims for a high-quality video utilizing a gigantic set and various locations, with full support from YG.
Although the title, concept, and release schedule for the new song have not been disclosed yet, the fact that the music video filming is the final stage of the comeback schedule suggests that the new song will be announced soon. TREASURE has firmly established themselves as a ‘trusted and recognized artist’ with a wide musical spectrum and outstanding live performances, and they received acclaim by showcasing new charms with the digital single ‘KING KONG’ last May. Expectations are high for what new allure they will captivate fans with through this new song.
YG Entertainment stated, “The new song that TREASURE has meticulously prepared for a long time will be like a gift to the fans,” and added, “Please look forward to a charm filled with excitement, different from their previous activities.”
TREASURE plans to engage actively with fans until the end of the year, along with the release of the new song. They are also scheduled to appear back-to-back on large stages such as the ‘2024 Korea Grand Music Awards (KGMA)’ on November 17th and the ‘2024 MAMA AWARDS’ on the 22nd. Having successfully completed their recent Asia tour and solidified their position as a performance-oriented artist, they are expected to present a unique stage.
We must keep an eye on the new charms TREASURE will offer fans amidst their upcoming comeback and active engagements.
