LE SSERAFIM created a historic moment by becoming the first K-Pop girl group to perform solo at Europe’s largest music awards ceremony. On November 10, LE SSERAFIM was nominated in three categories: ‘Best Push’, ‘Best New’, and ‘Best K-Pop’ at the ‘2024 MTV Europe Music Awards (EMA)’ held at Co-op Live in Manchester, UK, attracting global attention.
LE SSERAFIM was the only K-Pop artist invited to this awards ceremony and received significant interest from local media, including the BBC. The BBC reported, “Having succeeded in the U.S. market, LE SSERAFIM is set to showcase a sophisticated stage in the UK.” The ceremony host, Rita Ora, heightened expectations by mentioning, “LE SSERAFIM’s rehearsal was truly impressive.”
On the day of the awards, LE SSERAFIM kicked off their dazzling performance with a voguing dance to the mini-album’s track ‘Chasing Lightning’. The performance, featuring 20 local dancers, captivated the audience and earned praise as the ‘ultimate girl group performance’. During the subsequent title track ‘CRAZY’, the crowd erupted in enthusiastic cheers, reflecting their immense popularity.
Notably, LE SSERAFIM became the first K-Pop girl group to win the ‘Best Push’ award. In their acceptance speech, they expressed, “It was amazing just to perform in the UK for the first time, and winning this award feels like a dream,” while conveying gratitude to their fans.
Last September, LE SSERAFIM also graced the pre-show stage at the MTV Video Music Awards in the U.S., winning the ‘Push Performance of the Year’ category. With their EMA win, LE SSERAFIM once again demonstrated their overwhelming presence in the global music market.
Anticipation is building for what new records LE SSERAFIM will set in the future, with fans eagerly watching their next steps.
