BTS has once again proven their global popularity by topping the November 2024 Boy Group Brand Reputation Rankings. Goo ChangHwan, the director of the Korea Corporate Reputation Research Institute, announced on November 9 that BTS recorded the highest position in the brand reputation big data analysis. According to the link analysis, the words “record,” “support,” and “lovely” received high scores, while the keyword analysis highlighted “Jin,” “ARMY,” and “group.”
The rankings were derived from consumer behavior analysis based on data collected from October 9 to November 9, 2024. The analysis measured participation index, media index, communication index, and community index through a total of 5,353,145 pieces of boy group brand big data. These brand reputation indices are indicators that reflect the influence of consumer online habits on brand consumption, providing an important measure of positive and negative evaluations, media interest, and consumer attention and communication regarding boy groups.
In the November 2024 Boy Group Brand Reputation Rankings, SEVENTEEN, NCT, SHINee, Stray Kids, EXO, and THE BOYZ followed BTS. Such rankings include consumer brand participation and recommendation data, which are expected to have a significant impact on the future activities of boy groups. BTS’s top position this time marks their unwavering popularity and heightens anticipation for their future endeavors.
