The global popularity of K-pop continues to soar. According to recent data from American research firm Luminate, the worldwide streams of K-pop songs surpassed 90 billion in 2023, marking a 42% increase compared to the previous year.
Notably, Japan recorded the highest number of streams by a single country with 9.7 billion, which is over 2 billion more than South Korea, the birthplace of K-pop. The United States and Indonesia followed, with India and the Philippines ranking fifth and sixth, respectively. This aligns with Luminate’s findings that 40% of Gen Z women in Japan listen to Korean music.
Leading the K-pop wave is the girl group NewJeans, which has remained in the top ranks of the Billboard Chart for seven consecutive weeks. NewJeans has captured the hearts of fans worldwide with their relentless effort and captivating music style.
This global success of K-pop signals a bright future for the Korean music industry, and further developments are eagerly anticipated. Stay tuned for the ongoing activities of K-pop artists who continue to receive immense interest and love.
