LE SSERAFIM has achieved another impressive milestone in the global K-pop market. The music video for their mini 3rd album title track ‘EASY’, released on February 19th, recorded 100 million views on YouTube around 4:20 PM on November 4th, drawing significant attention. This marks LE SSERAFIM’s seventh music video to reach 100 million views, following the success of their debut track ‘FEARLESS’, as well as ‘ANTIFRAGILE’, ‘UNFORGIVEN (feat. Nile Rodgers)’, the track ‘Eve, Psyche & The Bluebeardโs wife’, their first English single ‘Perfect Night’, and ‘Smart’.
‘EASY’ showcases catchy R&B vocals and an addictive melody, with the music video shot in Los Angeles. Notably, the video was directed by Nina McNeely, a renowned artist who has worked with global stars like Doja Cat and The Weeknd, further heightening its appeal. The video adds freshness with its unique direction utilizing classic stone buildings, vibrant neon signs, and chiffon curtains, while the members exhibit dynamic and relaxed performances with old-school hip-hop dance.
Meanwhile, LE SSERAFIM is set to perform at the ‘2024 MTV Europe Music Awards’ in Manchester, UK, and has been nominated in three categories: ‘Best New’, ‘Best Push’, and ‘Best K-Pop’. Expectations are high for the stages and music they will present in the future.
