MBC’s comic action historical drama ‘Flower That Blooms At Night’ has successfully concluded last month and is garnering attention. This drama, starring Lee Hanee in her return after childbirth, brought MBC a high viewership rating of 18.4%, providing a warm breeze to MBC, which had faced cold winds for a long time. However, behind the success of the drama, the innovative changes by ‘Flower That Blooms At Night’s director Jang Tae Yu have become a hot topic.
Director Jang Tae Yu managed to shock everyone by completing the project within budget as a 12-episode series. This marked a significant change for him, known for taking a long time to shoot, moving away from the inevitable increase in episodes and budget overruns to set a new milestone of budget conservation. On this, a drama production company head commented, “Director Jang Tae Yu’s decision has had a positive impact on the K-drama industry, and changes in the production environment made this possible.”
The backdrop to this change included stringent budget management regulations from global OTT platforms like Netflix. Regulations, such as taking a stake in the production company if the budget is exceeded, reminded production companies of the importance of budget management once again. The production site of ‘Flower That Blooms At Night’ received praise for producing satisfying results with adequate preparation and concrete planning, demonstrating that adhering to the budget has become a new virtue.
Director Jang Tae Yu, who has previously directed several hit works that recorded double-digit viewership ratings, has through ‘Flower That Blooms At Night’, left a new precedent of adhering to budget constraints, showcasing a more mature aspect as a director. His changes are expected to bring positive changes to the K-drama production environment in the future.
The success of ‘Flower That Blooms At Night’ goes beyond high viewership ratings, emphasizing once again the importance of changes in production environment and budget management. The efforts of Director Jang Tae Yu and the production team of ‘Flower That Blooms At Night’ are expected to have a positive impact on the K-drama industry in the future. It will be interesting to see if these changes continue and become a new turning point for K-dramas.
