BT21's "Hope In Love" Campaign Touches Hearts Worldwide

BT21, the beloved character IP created in collaboration with BTS, have unveiled the full series of animations and official merchandise for their latest campaign, “Hope In Love,” and BT21’s 30 million supporters, affectionately known as UNISTARS, are showering it with love from all corners of the globe.

The “Hope in Love” animation series, accessible through BT21’s official social media channels, has already garnered over 5 million views. It introduces fans to the hometown of the dancing king MANG, called Dotohee Village (similar to “dotoree,” which means acorn in Korean). The story revolves around MANG’s family and childhood, as well as the BT21 members who have been apart for a while, reuniting to spread hope to the world. This heartwarming tale draws inspiration from none other than BTS’ j-hope, making it even more sentimental for UNISTARS.

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The animation follows BT21’s charming quest to find the legendary Purple Acorn, rumored to bear fruit on the Guardian Tree of Dotohee Village and grant wishes every 10 years. It delivers a touching message that resonates with audiences worldwide: that the love we share with our dear ones is the greatest hope. The campaign expands the BT21 universe and culminates in a melodious busking video, featuring BT21 playing their own instruments beneath the Guardian Tree.

The spirit of “Hope in Love” extends to the official merchandise, including bag charm dolls, pens, mini keyrings, tumblers, and LINE messenger stickers, all available for purchase on the LINE FRIENDS COLLECTION website. To add an extra layer of magic, LINE FRIENDS has adorned their Hongdae Flagship store and a pop-up store at Myeongdong in Seoul, Korea, with a special “Hope in Love” theme. Visitors can also pick up acorn wish cards, allowing them to experience the heartwarming emotions from the animation in real life.