NewJeans Pop-Up Stores At LINE FRIENDS Locations Create A Frenzy Among Bunnies

The launch of NewJeans‘ pop-up stores at LINE FRIENDS stores in Gangnam and Hongdae on August 11 has taken the city by storm, marking a spectacular success that has ignited fervor among fans (lovingly called Bunnies) of the K-Pop group.

The grand unveiling of the pop-up stores was nothing short of extraordinary. Even before the doors swung open, throngs of devoted fans had gathered in anticipation, forming lines that stretched around the block. The excitement only escalated on the following day when the NewJeans members themselves made surprise appearances at both the Gangnam and Hongdae locations, igniting an electrifying atmosphere that reverberated throughout the city.

Images of the NewJeans members having a blast at the LINE FRIENDS stores quickly went viral, amplifying the frenzy and attracting even more enthusiasts to the already bustling locations.

At these pop-up stores, NewJeans enthusiasts are offered an immersive experience replete with a delightful array of products centered around “bunini,” the new intellectual property (IP) introduced by IPX. Drawing inspiration from NewJeans’ beloved “TOKKI” mascot, which translates to “Bunny” in Korean, as well as IPX’s cherished “Minini” cute miniature IP series and the manga and The Powerpuff Girls iterations of the NewJeans IPs, these stores perfectly encapsulate the spirit of the group’s latest EP, “Get Up.”

The “Buninis” have emerged as the stars of the show, capturing the hearts of fans worldwide. Following their appearance in NewJeans’ captivating “ASAP” music video and their prominent presence on the group’s official Instagram page, the demand for “bunini” merchandise skyrocketed. During the global online pre-order phase, certain items such as bunini doll keyrings and phone grips were snatched up in under 20 minutes, a testament to the fervor surrounding these charming creations. Coller Sticons, the customizable fashion charm items sported by the NewJeans members, have also gained immense popularity, inspiring fans to craft their unique combinations of charms.

The pop-up stores are stocked with an extensive array of NewJeans IP merchandise, ranging from plush toys, keyrings, and phone grips to T-shirts, smartphone cases, and AirPod cases, satisfying every fan’s craving for exclusive memorabilia.

The Gangnam LINE FRIENDS store has been transformed into a captivating “The Powerpuff Girls” haven. Adorned with a larger-than-life bunini statue and oversized balloons depicting NewJeans’ “The Powerpuff Girls” interpretations, the store is a playground of photo opportunities that fans are enthusiastically sharing on social media.

On the other hand, the Hongdae LINE FRIENDS store has embraced a romantic and dreamy ambiance inspired by NewJeans’ latest EP. Stepping into the store feels like entering the very world of the EP album, complete with photo zones and artistic displays that draw inspiration from NewJeans’ “Bunny Beach Bag” album package, as well as other visual concepts.

These captivating pop-up stores are welcoming fans until August 31. Further exciting news awaits as IPX plans to launch more pop-up stores in the United States, Japan, and Southeast Asia, a move that will undoubtedly kindle the passion of NewJeans fans around the world.