NewJeans And Spotify Collaborate To Celebrate Release Of The Latest EP “Get Up”

In a thrilling partnership, Spotify and NewJeans, the rookie powerhouse girl group, have joined forces to bring the enchanting world of NewJeans to fans worldwide, celebrating the launch of their 2nd EP, “Get Up.” Ever since their explosive debut in July last year, the quintet consisting of MinJi, Hanni, Danielle, HaeRin, and HyeIn has been captivating listeners with their music and winning the hearts of countless fans, affectionately called Bunnies.

With over 22 million monthly listeners on Spotify, NewJeans continues to assert their dominance in the music industry. Their latest EP, “Get Up,” featuring six tracks, has already amassed a staggering 165 million streams on the platform since its release on July 21.

To amplify the excitement surrounding the EP’s release, Spotify is introducing a series of exhilarating initiatives co-created with NewJeans. From bonus content to grandiose pop-ups, Spotify is inviting fans to delve deeper into the world of NewJeans and explore their music like never before. Check them all out below!

 

Discover NewJeans Up Close

One of the campaign’s highlights is the Bunnyland microsite, an immersive digital experience where Spotify users worldwide can discover which NewJeans member is their NewJeans hero – the member aligns with their music tastes the most. Users are matched with either MinJi, Hanni, Danielle, HaeRin, or HyeIn, and can then share their results on social media while enjoying a Spotify playlist curated by their chosen member. Additionally, fans can explore playlists curated by their NewJeans hero to delve deeper into their musical preferences.

Spotify is also offering bonus content to provide fans with more insight into the group and their music. Exclusive interviews with the quintet, behind-the-scenes footage, and fun moments with the members creating Spoti-pies can be accessed on Spotify’s K-Pop ON! YouTube and video podcast channels.

 

Immerse Yourself in NewJeans’ Dream World at Bunnyland

Adding to the excitement, Spotify has unveiled Bunnyland, a vibrant, vacation-themed pop-up experience in Seoul and Jakarta. Designed in collaboration with NewJeans, Bunnyland immerses fans in the group’s dream world.

Visitors can enjoy retro gaming in the Spotibunini arcade, relax at the Playlist Station, and get a glimpse of NewJeans’ “Get Up” concept at Bunny Beach, promising an unforgettable and tranquil experience. Special gifts from Spotify and NewJeans are available for redemption exclusively at the event, while stocks last.

Bunnyland will be open from July 28 to August 6 at Lotte Shopping Avenue in Jakarta and Nakwon Musical Instrument Arcade in Seoul. The pop-up experience will then travel to Lollapalooza in Chicago on August 3, where NewJeans is set to give their debut US performance.

 

Catch The Spotibuninis In Different Major Asian Cities

To mark the launch of “Get Up,” Spotify has installed giant Spotibunini installations in major Asian cities. These eye-catching displays feature NewJeans’ adorable new bunny character sporting Spotify headphones. Known as “Bunini,” the character is a fusion of minini by IPX2 and TOKKI by NewJeans, affectionately known as Spotibunini throughout the campaign. These installations are drawing attention in Tokyo’s Shibuya, bustling malls in Jakarta and Manila, and Jamsil Olympic Park and IFC Mall in Seoul.

 

We’re thrilled to partner with Spotify to present our fans with a diverse range of experiences that bring our group’s unique colors to life. We’ve prepared an exciting campaign to connect with listeners worldwide, and we look forward to sharing these moments with our dedicated Bunnies and new fans.
NewJeans

 

Spotify Bridging NewJeans To Bunnies Worldwide

Spotify’s unwavering support has played a pivotal role in NewJeans’ rapid ascent to success. As a platform at the forefront of music and cultural trends, Spotify not only identifies emerging talent but also provides them with opportunities to connect with a global audience on a profound level. NewJeans was featured on Spotify’s flagship global genre playlist, K-Pop ON!, which boasts over 5 million followers. Fans were also treated to exclusive content during the release of their first comeback single album, “OMG.” In recognition of their talent and impact, NewJeans was named Spotify’s EQUAL Ambassador in January 2023, gaining exposure on the EQUAL Global playlist throughout the month. With Spotify’s continued support, NewJeans is poised to conquer even greater heights in the music industry.

 

Which initiative by the Spotify x NewJeans collaboration have you experienced? Let us know through the comment section!