TIME Names BLACKPINK As The 2022 Entertainer Of The Year

Before the announcement of the 2022 TIME Person of the Year, which is to be announced on December 7, TIME reveals BLACKPINK to be the 2022 Entertainer of the Year.

The foursome released its highly anticipated second studio album, Born Pink, in September, which notched a record as the best-selling album by a Korean girl group, with over 2 million album sales. It continues to dominate on YouTube, where BLACKPINK is the biggest musical act with over 83 million subscribers. You don’t accomplish all that by being like other pop groups. Most have a limited life span: they age out, flame out, or see one member rise above. But BLACKPINK has managed to become the biggest girl group in the world precisely by allowing its members to be solo stars in their own right. The group may be bigger than the sum of its parts, but each of its parts is bigger than most other pop groups’ combined efforts.
Raisa Bruner, TIME Contributor

 

When asked about how they manage busy schedules, Jennie said:

My no. 1 rule is not to look ahead, and enjoy every day, because it gets too overwhelming once we start planning a year ahead, two years ahead.
Jennie

Jennie further talks about how the pandemic helped them manage their schedules better and focus on their solo activies:

Now we know how to take care of ourselves a little better. We try to be prepared in terms of our health and our mental health.
Jennie

Lisa also described their excitement for their BLACKPINK’s activities this year:

Being able to come back with the team to tour and meet the fans worldwide has been a highlight.
Lisa

Talking about pressure that comes with their continued success, Jennie said:

If we consider this in the business way, we wouldn’t be able to do this. We do it out of our heart.
Jennie

Check out the rest of TIME’s interview with BLACKPINK here.

 

BLINK, what are your thoughts on another milestone reached by BLACKPINK? Share it with us through the comment section below.