IPX, a digital IP entertainment company which was formerly known as “LINE FRIENDS”, just annouced the partnership between their global virtual aritst, WADE, and G-DRAGON‘s fashion label “PEACEMINUSONE”.
WADE was created by IPX and KB Lee, an acclaimed creative consultant and street fashion artist who also collaborated with Nike in Korea. The character is a virtual artist and a mutant made of water. WADE is also DJ and a producer with a unique appearance that carries a street vibe. The character has achieved a lot in its collaborations. Recently, WADE participated as the first virtual moel for global vintage aesthetic fashion label “SAINT M××××××”, and had his own produced track unveiled in New York’s Times Square and Shibuya in Tokyo. Last March 2022, WADE also participated as the first virtual photographer in a photo exhibition held by Leica, alongside Ralph Gibson, the legend contamporary photographer, the Korean actor Ryu JunYeol, and Ambush Design Company’s Yoon Ahn.
IPX
Meanwhile, PEACEMINUSONE is a fashion label created by G-DRAGON of BIGBANG. The streetwear from the label is well-loved by fashion enthusiasts for its bold aesthetics and sleek design. PEACEMINUSONE has gained massive popularity globally, driving immediate sell-outs for every edition dropped in collaboration with globally recognized brands including Nike and Fragment Design.
IPX Official
Following WADE’s participation in the “PEACEMINUSONE X NIKE KWONDO1 F&F” shoebox unboxing, the special partnership between WADE and PEACEMINUSONE has been causing a buzz in the industry. With WADE’s unique subculture in the fashion and the entertainment scenes, and PEACEMINUSONE’s mega-fashion expertise, the collaboration is expected to break boundaries between digital and physical space. The partnership will be showcasing exciting activities that will diverge from the norm, with the combination of the characteristics WADE, who embodies respect for diversity and being set apart from the mainstram, and PEACEMINUSONE, the fashion label that emphasizes its values of freedom.
The collaboration projects of WADE and PEACEMINUSONE will showcased across new platforms in the digital space. One of the collaborative works that is being prepared are project relared to “WADE Friends & Family (WADE F&F)”. WADE F&F is a WADE membership NFT scheduled to be launched on September 15.
The partnership between WADE and PEACEMINUSONE, each respectively with exceptional influence in the metaverse and fashion scene, plans to unravel various creative collaborations that provide an immersive on-and-offline experience… WADE will not limit its works to the mainstream or a specific subculture but initiate experimental collaborations regardless of genre or form across all boundaries including NFTs within a decentralized space, thus emerging into a virtual artist IP that gives inspiration to people who embrace values of diversity.
IPX Official
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