In April, the boy group E’LAST released their third mini-album “ROAR”, promoting the title track ‘Creature’ in Korean music shows. In less than 30 days, the music video of the song reached 10 million views, a remarkable number in the rookie group’s career. This is the second MV to reach the number, following “Dark Dream”, which was released in 2021.
You can check out E’LAST’s ‘Creature’ music video here.
Following a narrative created through every new release, the songs in “ROAR” describe with metaphors the effects of toxic love. The title song ‘Creature’ is a song that expresses various emotions and psychological conditions by comparing the image of a man, who had to leave his lover and become a monster due to countless misunderstandings, to “Werewolf Full of Wounds”.
In the previous albums, E’LAST sang ‘Swear’, which depicts the oath of eight members, ‘Tears of Chaos’, which showed betrayal, misunderstanding, and awakening, and ‘Dark Dream’, which describes the toxic relationship. ‘Creature’ is the continuation of the storyline and is also the plot’s climax. Along with the immersive narrative, E’LAST presents a wild and powerful performance of being an empty creature that gave up everything after being tired of sadness and suffering.
The bold concept has gathered fans in Korea and around the world. The group is showing the effects of its rising popularity on digital charts and album sales, surpassing more than 57 thousand copies sold of its latest album only in the first week. In addition, the group proves their global influence as the title song ‘Creature’ ranked 8th on the Billboard World Digital Song Sales Chart in the U.S.
E’LAST Official
E’LAST stands for “everlasting,” implying temporal eternity and spatial infinity. Regardless of time and space, E’LAST promises to stand by its listeners forever, through its eternal and timeless music. The logo of the group is the natural (♮) sign, a music symbol for setting notes back to their original state, signifying the goal of E’LAST, which is to reach “perfection through sticking to the basics.”
E’LAST officially debuted in June 2020 with the music video of ‘Swear’. Being the first group managed by E Entertainment, the octet is a bet on each member’s timelessness of the art and talent. The members not only actively participate in the production and writing of the songs, but also have a voice in the choice of the concepts in each music video.
The group consists of eight multitalented members: Rano, ChoiIn, SeungYeop, BaekGyeul, Romin, WonHyuk, Lee WonJun, and YeJun. Consisting of four people born in the 1990s and four people born in the 2000s, it contains the aspiration that the two epochs will be combined to become one. All of them have distinct abilities such as playing instruments, artistic background in musicals, releasing solo songs, and participating in web drama series OST, past experiences in survival realities like the “Produce X 101” series, and experience as TV hosts.
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