On May 10, 2019, Korean-American artist NIve makes his debut with “Who I Am.” He is a multi-instrumentalist, singer-songwriter, and producer with a mission to help his listeners slow down, express themselves, find comfort and be liberated through his music as marked in this introspective pop gem.
Most recently, NIve solidified his global presence in pop music by co-writing “Beautiful Goodbye” for Chen , a member of K-Pop boyband EXO , which upon its release earlier this spring debuted #1 in 45 countries.
Both the song and its corresponding video, shot in Korea, reflects on NIve’s experiences with self-discovery and empowerment:
“’Who I Am’ was written after taking years of life lessons and insecurities and turning them into a moment of self-empowerment, understanding that all of those experiences have made me who I am today. And that’s a beautiful thing. ‘Who I Am’ is an opportunity to stop, feel good about yourself and your imperfections, and reflect on how life is both uncontrollable and unpredictable, but in the end, it’s all a part of truly helping you understand who you are.”
View the video now here:
NIve is a pop artist based in Los Angeles, California with global roots. Prior to arriving in the U.S. as a teenager, he lived in South Korea and Australia. The unique experiences from his travels made a significant impact on his growth as an individual and as an artist.
He brings a universal perspective with his approach to mainstream popular music. In 2018, NIve embarked on an ambitious musical journey, recording and writing music for both a U.S. and coming Korean release. This year, NIve is poised to take his place amongst the latest wave of artists breaking through in this new, international age of music. NIve is truly a one of a kind global pop artist in the making.
Follow NIve at:
https://www.instagram.com/thisisnive
https://www.facebook.com/ThisIsNIve
https://twitter.com/thisisnive
Read More : EXO Chen’s ‘Beautiful Goodbye’ Reaches No. 1 In Various Music Charts