0917 Lifestyle And Red Velvet Drop Collaboration Collection

Following their successful collaboration with SM Entertainment on EXO, NCT, and SMTOWN, 0917 Lifestyle is back with another collection: the 0917 x Red Velvet collection!

This partnership between Globe’s urban lifestyle brand and SM Entertainment, a major force in the K-Pop industry, is generating buzz within the local Hallyu community. The collection draws inspiration from Red Velvet’s scorching comeback album, “The ReVe Festival 2022 – Birthday,” promising K-Pop chic merchandise that will make fans swoon. Whether you’re into colorful tees and matching sling bags or retro cassette tapes and stylish bucket hats, this collection has something for everyone.

Every comeback is an event so we are beyond excited to bring the 0917 x Red Velvet collection to our K-Pop-loving community. This collaboration embodies our brand’s mission to continuously tap into subcultures and bring them closer to what they love. We can’t wait for Reveluvs and K-Pop enthusiasts to unbox and flaunt their new merch
Gladys Rojas, 0917 Lifestyle Head

These limited-edition pieces are dropped last August 31 across all channels. Every item in this collection is SM Entertainment-approved, guaranteeing every K-Pop collector the authenticity of the top-tier merchandise. .

0917 is back with another collaboration — the official exclusive 0917xRedVelvet collection is here💗

Now available at https://t.co/w5acjDnvXI #0917Lifestyle #0917xRedVelvet pic.twitter.com/gfjI4MsTz5

— 0917 Lifestyle (@0917Lifestyle) August 31, 2023

This partnership also brings some fresh vibes to the 0917 lineup, marking its first major release since the visual re-branding in July. It’s also the second time the team is diving into gadget accessories in the SM Entertainment merchandise lineup, following the successful collaboration with EXO.

For more details about the 0917 Lifestyle’s Red Velvet collection, visit the 0917 Lifestyle website.

Which item are you eyeing from the Red Velvet collection of 0917 Lifestyle? Let us know at the comments.