The Premiere Of "I.M ON THE BEAT" Shows Why KBS Are The Masters At Music Talk Shows

There are many layers to Korean entertainment that make up the surging force of the Hallyu wave. Aside from the dazzling spotlight of music show stages and the riveting storylines of K-Dramas, there are K-Variety programs that offer an abundance of laughter and good times for all. K-Variety is an umbrella term that contains larger branches of genres, making it so that there's a variety show for everyone.

In today's Hallyu landscape, K-Variety has moved away from its traditional, station-only programs, popping up all across YouTube to create a wave of web variety accessible to a more global audience. One web variety program that just dropped is "I.M ON THE BEAT" hosted by MONSTA X's I.M. Made through KBS, "I.M ON THE BEAT" aims to bring in various artists to I.M's recording studio hideout and talk to them about their musical process. With its first episode, the web variety program already gives great insight to the inner workings of famous rap duo, Dynamic Duo.

With such a refreshing start, "I.M ON THE BEAT" portrays yet another fact: that KBS are masters at music talk shows, a genre of K-Variety that many people love.

History Of KBS Music Talk Shows

KBS

Music talk show programs are not a new concept for KBS, as they've been doing it offline and in the broadcasting station for years. They polished and refined a certain formula that allowed artists to showcase their talents while talking with a host that was able to bring out a sense of sentimentality, a little bit of comedy, and all around comfort for everyone in the studio, along with viewers at home.

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