The management dispute between HYBE and its subsidiary Adore is deepening, with Adore's CEO Min Hee Jin at the center of the controversy, as allegations of company usurpation are gradually being substantiated. On the 22nd, HYBE initiated an audit of CEO Min Hee Jin and Adore's management team. This process illuminated several circumstances, leading HYBE to send a letter requesting CEO Min's resignation.
As a result of the audit, HYBE secured concrete evidence of an attempt to usurp control of Adore. CEO Min Hee Jin, at the heart of the controversy, is suspected of trying to steer the company in her direction, including pressuring the sale of Adore shares held by HYBE. Plans such as 'Preparing for a May Public Opinion Campaign' and 'Turning Adore into an Empty Shell' have been revealed, fueling public outrage.
Criticism has also arisen among NewJeans' fan club, Bunnies, suggesting that these plans have damaged NewJeans' value and prolonged their inactivity. Additionally, NewJeans' scheduled debut in Japan is suspected to be part of these plans.
To date, CEO Min has maintained silence on these allegations, while HYBE has announced plans to focus on the psychological and emotional stability of NewJeans members and their successful comeback. HYBE's CEO Park Ji Won apologized for the concern caused to fans, artists, and staff due to the situation, committing to prioritize the artists' psychological healing.
Based on the gathered evidence, HYBE plans to file charges against CEO Min Hee Jin and related individuals for breach of trust and other offenses on the 25th. The outcome of this dispute and its impact on the K-pop industry are closely watched. It is hoped that the situation will be resolved swiftly and fairly for the healthy development of the K-pop industry, and that all parties involved can take a step toward a better future.
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